Smartly's partnership with LiveRamp empowers LiveRamp customers to unlock the full potential of their first-party data, enabling more accurate targeting, personalized messaging, and improved campaign performance in today's digital marketing landscape.
People-Based Marketing: Our partnership allows LiveRamp customers to leverage its people-based identifier, RampID, allowing for deeper insights into consumer behavior and preferences, enabling more precise targeting and personalized messaging.
Enhanced Targeting: With the integration of LiveRamp's premium data from Data Marketplace into the Smartly.io platform, customers can supercharge their audience targeting. Reaching the right consumers with highly customized messaging, resulting in more effective and impactful advertising campaigns.
First-Party Data: We recognize the power of first-party data, and by incorporating LiveRamp's RampID into their platform, customers can harness their own CRM data more effectively. This leads to more accurate reach and measurement, ultimately improving campaign performance across digital and social media platforms.
Future-Ready Marketing: The Smartly.io and LiveRamp partnership equips LiveRamp customers with the tools and insights to adapt to changes effectively. They can navigate popular platforms like Snap, Meta, and TikTok, ensuring they remain competitive and relevant in the ever-changing marketing ecosystem.
