Samsung Ads is an advertising ecosystem, powered by data from millions of Samsung devices, across smart TV and mobile - at every connected moment in the Samsung household. Advertisers can achieve reach, scale and precision across their entire media spend with brand-safe inventory, fueled by exclusive Samsung data and insights. With Samsung Ads, advertisers gain unmatched power to engage consumers as they discover new content, products, and experiences. The integration between Samsung Ads and LiveRamp enables marketers to better achieve business outcomes by activating their audience on RampID within the Samsung Ads platform.