Pelmorex Corp. is a leader in first-party location data, powered by Canada’s #1 weather app (The Weather Network/MétéoMédia). With 2.3B weekly location breadcrumbs, access to 1.8M points of interest across Canada, and its DSP (EngageFront), Pelmorex is able to offer cross-device solutions and data-driven insights. With innovation and privacy always at the forefront, all data collected is always anonymous, aggregated, and based on the permission of its users. Their suite of data products range from online and offline Audience Segmentation and Foot Traffic Attribution, to their proprietary Location Insights Platform and real-time Weather Triggering technology UI. Pelmorex also works with media tech firms and organizations on custom data partnerships and enterprise and research analytics projects.