LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

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OneView is a single platform for marketers and content owners to reach more cord cutters and measure performance using TV identity data from the No. 1 TV streaming platform in the US. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.

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OneView is the ad platform built for TV streamers.  We connect consumer ad experiences directly with advertising results. This is critical in today’s advertising landscape because it solves the issues of over frequency, ad irrelevance, ad quantity, and ad duration. As a result, we have placed user experience at the core of our mission and why we have built the complete end-to-end TV ad tech stack with a direction connection to the streamer.

OneView is the only end-to-end TV ad tech solution. By connecting an audience platform, a demand and supply side platform, and an insights and measurement platform OneView enables marketers to create a virtuous cycle between identity, media, and measurement

How will this partnership benefit LiveRamp customers?

Roku is the #1 selling smart TV OS in the U.S.  We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers.  Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals available in the United States, Canada, Mexico, and the United Kingdom.  Via LiveRamp, Roku's publishers and advertisers can onboard first and third-party data in order to plan, target and measure a multitude of advertising campaigns that leverage Roku's unmatched scale.  Data vendors and measurement partners of Roku's can also send and receive campaign data via LiveRamp to further enhance planning, targeting and measurement across the entire Roku Ad Platform