LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

NinthDecimal

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Description

NinthDecimal (9D - acquired by InMarket) offers a suite of premium location-based audience segments. 9D Audiences provide unique insight into where consumers go and what they do in the physical world. Marketers can gain a more complete and accurate view of their target consumer—down to the specific physical behaviors, preferences, and choices that influence the customer journey. We offer both precise visitation segments and expanded visitation segments through advanced lookalike modeling to deliver increased scale without sacrificing accuracy.

How will this partnership benefit LiveRamp customers?

Why 9D Audiences?
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. 9D Audiences leverage a 100% SDK-based data universe composed of 200M+ monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.

  • Unrivaled performance–up to 3.7x higher than industry benchmarks
  • 100% first-party InMarket SDK with precise location, purchase, and intent data collected via vast direct mobile publisher integrations and InMarket’s Owned & Operated app portfolio
  • All data is normalized to account for regular device updates and enhanced predictability
  • CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell time
  • Verified for scale, always delivering the highest level of accuracy and precision

How We Do It
With advanced data science and machine learning capabilities, InMarket combines unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of 9D, 9D’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, 9D delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time.

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