Newton Research

Name: Newton Research
Author: Newton Research

Supercharge your analytics and improve marketing outcomes with Newton, your team of marketing analytics agents.

Description

Newton Research uses intelligent agents to make marketing analytics affordable and scalable. Newton provides brands, agencies, publishers, and platforms with multi-agent systems, purpose-built for marketing & analytics

Automates end-to-end marketing operations - from planning and buying media to analyzing performance, optimizing spend, and surfacing insights across campaigns.
Deploys securely in your cloud - your data stays in your environment while you get pre-built agents and workflows ready to use from day one.
Fully customizable platform - extend beyond marketing and analytics automation by building your own agents and solutions.

Trained on real use cases with the ability to be completely customized, Newton’s agents connect natively to your data lake and across LiveRamp solutions to automate end-to-end marketing operations, learning and improving over time. Unlock the insights in your data and gain access to Newton’s integrated data partners to quickly and easily perform end-to-end analytics on demand. For more information, visit newtonresearch.ai.

How will this partnership benefit LiveRamp customers?

Newton's agents connect natively to your LiveRamp Clean Room and Cross-Media Intelligence solutions, providing an easy-to-use natural language interface to unlock faster time-to-value, actionable insight generation, and direct downstream integration to key publishers for seamless optimization of media spend. Newton gives even non-technical users access to self-serve insights and analytics on top of complex data environments.

Features

Intelligence-Driven Media Execution

MMM-powered planning drives autonomous buying across AdCP, MCP and programmatic channels, efficiently, transparently, and at scale.

Purpose-Built for Advertising

Custom models trained on marketing data provide the intelligence that makes agentic buying strategic, not just automated.

Closed-Loop Optimization System

Campaign results automatically feed back to Newton, each execution cycle compounds intelligence and improves performance.

Testimonials

Sir Martin Sorrell
Co-Founder, S4S

The Newton Research founders have built AI agents that make the most sophisticated capabilities accessible and affordable. No single innovation has so dramatically improved the ability for people in marketing and media to make smart decisions.
James Ollunga
SVP, Advanced Analytics, Horizon Media

With Newton, we are able to execute complex analytics workflows, end-to-end, that would have otherwise taken us multiple hours every day, in just minutes with Newton. Newton fosters collaboration among our analysts, enabling them to work together seamlessly on shared projects
Nikola Cuculovski
SVP, Global Analytics & Product, Monks

Newton's intelligent agents supercharge productivity by turning hours of work into minutes, while still leaving room for human judgement and creativity. This is a breakthrough for teams who want to move faster without compromising on rigor.

Resources

Newton Research Overview - for Brands

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Newton Research Overview - for Agencies

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News and Updates from Newton Research

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LiveRamp Partner Ecosystem