Nativo helps advertisers distribute, optimize and measure branded content through first-to-market, proprietary solutions. With a portfolio of 600 premium publishers and nearly 3,000 premium publications, Nativo offers the largest native reach, per comScore. Nativo has the only native ad server designed specifically for content, providing publishers with next-generation ad formats, the smartest creative optimization, breakthrough technology for accelerated web pages, and comprehensive creative management tools – all working together to improve overhead, maximize revenue and deliver a quality user experience. By enabling RampID, LiveRamp’s people-based identifier, Nativo creates opportunities for marketers to find addressable audiences in a post-cookie world and provides publishers better monetization opportunities.
