LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Lotame Spherical Platform

Lotame's data collaboration platform, Spherical, makes data smarter, faster, and easier to use for digital marketers. Book a demo today.

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Description

Lotame, now a part of Epsilon, is a global leader in data, identity and technology. We are home to one of the largest end-to-end data marketplaces in the world (LDX), spanning 109 countries. Our proprietary identity solution delivers consistent and relevant addressable audiences built on 100+ data sources and activated through more than 1.6 billion IDs, for over 4,000 of the world’s leading brands and publishers to leverage at scale and with precision. Our Spherical platform enables digital marketers to deliver benchmark-beating outcomes with full data orchestration, enrichment, insights and activation capabilities — compatible with their existing tech stack. 

How will this partnership benefit LiveRamp customers?

When audience orchestration and activation fail to live up to their promise, the consumer experience suffers. Spherical platform makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and outcomes you’re on the hook for.
  • Unlock first-party data with powerful unification 
  • Scale first-party data for greater reach and performance 
  • Enrich your data to understand & close customers with branded data or Lotame Data Exchange audiences
  • Reach the right people in all the right places and control where and how you address them
  • Get clean-room-like capabilities without busting your budget or exhausting resources

Features

First-Party Data Onboarding

Connect fragmented marketing and advertising data for a panoramic view of customers

Audience Enrichment

Expand and enrich your target audiences with scalable, trusted partner data

Identity Resolution & Activation

Safeguard addressable advertising and measurement with the market leader in identity

CTV Targeting

Deliver high-impact video ads to your existing or next best customer in the fastest-growing major ad channel

Audience Creation & Modeling

Expand audiences for prospecting and monetization with trusted data sources, AI/machine learning and lookalikes

Audience Insights

Easily compare audiences, create charts, and improve decision-making

Collaboration: Insights & Targeting

Collaborate directly with data providers and media owners in a privacy-safe way

Interoperable

Connect with leading SSPs, DSPs, ad servers, social platforms, CDPs, personalization platforms and more

Testimonials

Lotame has been a dedicated and valuable partner to our agency for almost 10 years. Their data expertise and agility continue to be the cornerstones of our ongoing relationship. As our agency grows, Lotame scales with us. We leverage the Spherical platform to onboard and manage first-party data and build audiences for our clients. Lotame continues to impress with intuitive audience building capabilities that not only improve performance but also minimize media waste.

Antonio Rentas

Senior Director, Data Science & Analytics, DEPT

Spherical platform has helped Eggland’s Best bridge the first-party data gap. By using their powerful data collaboration tools, including personas and analytics, the Lotame toolkit has helped the team to dig into customer insights where we have segmented consumers, like parents or past egg purchasers, to develop targeted strategies for efficiently driving audience engagement.

Matt Seubert

Digital Marketing Director, Eggland’s Best

Lotame analytics plays a key role in our planning, analysis and proof of concept for every campaign. The dashboard contains a wealth of insights at our fingertips. Our clients demand excellence and are thrilled by the unique intelligence and specialized reporting we provide. All powered by Lotame.

Vincent Krsulich

President, Martini Media

Resources

Data Orchestration: The Conductor of Your Marketing Success

Get clear answers to why marketers should care about data orchestration and how to get started.

Read the article

Dr. Martens stands up 9X lift in CTR with data enrichment

  • 107% more viewable impressions=
  • 9.43X lift in CTR
  • 1/10 the cost compared to cookie environments

See the case study

Data-Driven Marketing Insights

Learn how to turn data and your tech stack into an effective marketing and advertising driver.


Read the guide

Categories

Regions

EU
US
LATAM
APAC

Categories

Regions

EU
US
LATAM
APAC