LinkedIn is the largest professional social network in the world, with a wealth of consumer insight generated across the 760 million users of its platform. LinkedIn gives users the opportunity to manage their professional identity while building and engaging with a professional network. LinkedIn’s Campaign Manager allows advertisers to engage prospects on the LinkedIn platform with relevant ads and content through strategic audience targeting.
LiveRamp is integrated with LinkedIn Marketing Solutions via the Matched Audiences integration which enables marketers to deliver segmented audiences to be targeted based on an advertiser’s customer data (like CRM records) for the purpose of reaching and engaging those audiences. The integration enables advertisers to find engaged, existing audiences and reach new audiences on the LinkedIn platform.