LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

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Kinsa Health

Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.

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Description

Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.

How will this partnership benefit LiveRamp customers?

Cold & Flu season is back, and SEVERE. With Kinsa, agencies, brands, and retailers can target media where and when symptoms like cough, congestion, and sore throat will rise -- and consumers are most likely to purchase.

Features

Target by Symptom, Pre-Purchase

Target geos with High or Trending prevalence of cough, cold, flu and allergy symptoms. Data is collected at symptom onset, and delivered via segments in real time.

High-Quality, Anonymized Symptom Data

Kinsa collects 200k symptom inputs per day from millions of households across the country via the Kinsa health guidance app. All user data is aggregated and anonymized.

30+ Symptoms and Illness Categories

Choose the right off-the-shelf segment type for your specific products and objective including: Fever, Cough, Nasal (Runny + Stuffy Nose), Headache, Earache, Diarrhea, Stomachache, Allergy, and Flu (ILI).

Build a Combination Segment with Customer Profiles

With Customer Profiles, you can build a combination segment that combines your first-party segments and certain Data Marketplace segments.

Once a combination segment has been built, you can distribute it to your desired destinations.

Testimonials

  • Carolyn Nephew
    Mucinex Associate Director, Consumer Engagement and Digital

    We were really impressed with the success of using hyper-local aggregated symptom data from Kinsa Insights™ to optimize our media. Not only did our click-through rates increase by 274%, but we also had confidence that we were helping the right consumers access our symptom relief at the right time.

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