Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.