Kinsa Health
Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.
Description
Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.
How will this partnership benefit LiveRamp customers?
Cold & Flu season is back, and SEVERE. With Kinsa, agencies, brands, and retailers can target media where and when symptoms like cough, congestion, and sore throat will rise -- and consumers are most likely to purchase.
Features
Target by Symptom, Pre-Purchase
Target geos with High or Trending prevalence of cough, cold, flu and allergy symptoms. Data is collected at symptom onset, and delivered via segments in real time.
High-Quality, Anonymized Symptom Data
Kinsa collects 200k symptom inputs per day from millions of households across the country via the Kinsa health guidance app. All user data is aggregated and anonymized.
30+ Symptoms and Illness Categories
Choose the right off-the-shelf segment type for your specific products and objective including: Fever, Cough, Nasal (Runny + Stuffy Nose), Headache, Earache, Diarrhea, Stomachache, Allergy, and Flu (ILI).
Build a Combination Segment with Customer Profiles
With Customer Profiles, you can build a combination segment that combines your first-party segments and certain Data Marketplace segments.
Once a combination segment has been built, you can distribute it to your desired destinations.
Once a combination segment has been built, you can distribute it to your desired destinations.