HealthWise Data

Name: HealthWise Data
Author: HealthWise Data

Unlock patient insights with HealthWise Data's consumer healthcare database. 2,000+ predictive consumer data points including lifestyle, behavior, and SDOH.

Description

HealthWise Data (HWD) delivers robust consumer intelligence and Social Determinants of Health (SDOH), coupled with health-related behavioral & lifestyle indicators (Behavioral Determinants of Health, BDOH) across 250M+ U.S. adults (ages 18+), enabling marketers to better understand and engage audiences beyond traditional clinical and demographic data.

Our unique solution, a combination of Behavioral Determinants of Health (BDOH) and Social Determinants of Health (SDOH), provides a comprehensive, privacy-safe view of the healthcare consumer. HWD translates real-world health behaviors, lifestyle choices, and access-to-care factors into actionable insights that drive more precise targeting, personalization, and measurement.

HWD offers 1,200+ SDOH and predictive audience segments, including:

· Likelihood of specific ailments (e.g. diabetes, GI, etc.) and treatment interests (e.g., GLP-1 medication, clinical trials, etc.)

· Care plan adherence and health engagement indicators (including likelihood to get preventative exams, flu shots, etc.)

· Likely presence of Insurance coverage, ability to pay for medical expenses (high/medium/low WELLth segmentation), and engagement in health systems (pH segmentation)

· Caregiver requirement status

· Lifestyles & habits related to health, including healthy diet, exercise, smoking, alcohol, etc.

· Health Equity predictors, including access to care, transportation, and food insecurity

· Channel Preferences and Messaging Personas

· Key consumer insights including gender, age, marital status, HH composition, education, occupation, purchasing behaviors, hobbies, and more

These audiences enable pharma, health, insurance, and wellness brands to reach the right consumers with greater relevance and efficiency across the marketing lifecycle. They allow healthcare marketers to understand and target the Patient-as-a-Person, not just a clinical record.

HealthWise Data is built on the understanding that the majority of health outcomes are influenced by non-clinical/medical factors. By incorporating behavioral, social, and environmental signals, HWD provides a more complete view of individuals—unlocking insights that traditional healthcare data alone cannot deliver.

All data is privacy-safe and fully active within LiveRamp, supporting seamless integration for audience targeting, enrichment, and measurement.

Trusted by leading healthcare organizations, agencies, and data platforms, HealthWise Data empowers marketers to drive better engagement, improve outcomes, and deliver more impactful campaigns.

How will this partnership benefit LiveRamp customers?

Partners benefit from HealthWise Data by gaining access to a differentiated, privacy-safe dataset that enhances audience understanding, improves campaign performance, and unlocks new revenue opportunities.

1. Audience Differentiation & More Precise Targeting
HWD’s audiences include rich health-focused Behavioral & Lifestyle insights, providing a differentiated way to target patients-as-people – taking into consideration consumer motivations, barriers to care, channel preferences, health engagement, habits, and more —enabling partners to build more precise, high-performing audiences that go beyond traditional, and commonly used demographic and clinical data.

2. Improved Campaign Performance & ROI
By activating audiences based on real-world health behaviors & lifestyles, interests, channel preferences, messaging personas, and ability-to-pay indicators, partners can achieve tighter targeting, and thus drive higher engagement, better conversion rates, and more efficient media spend across healthcare, pharma, insurance, and wellness campaigns.

3. Incremental Revenue Opportunities
HWD enables partners to expand their data and media offerings with predictive health behavior & lifestyle audiences, creating new monetization opportunities across endemic and non-endemic healthcare advertisers.

4. Seamless Activation & Measurement
Fully integrated and active within LiveRamp, HWD supports end-to-end workflows including audience targeting, enrichment, and closed-loop measurement—reducing friction and accelerating time to value.

5. Privacy-First, Compliance-Ready Data
All of HealthWise Data’s consumer insights & predictive indicators are privacy-safe (including being compliant with all state-specific privacy legislation), giving partners confidence to activate health-related audiences responsibly while meeting evolving regulatory and platform requirements.

6. Expanded Use Cases Across the Ecosystem
Partners can leverage HWD across multiple applications, including:

· Patient and consumer acquisition e

· Clinical trial recruitment

· Adherence and retention programs

· Market access and affordability targeting

· Health equity and underserved population outreach

Features

AI-Powered Consumer Health Intelligence

HWD combines advanced analytics with large-scale consumer and health-related data to deliver predictive insights across 250M+ U.S. adults—enabling a deeper understanding of health behaviors, motivations, and barriers to care.

Behavioral & Social Determinants of Health (BDOH/SDOH)

HealthWise Data integrates 2,000+ attributes spanning behavioral, social, economic, and environmental factors. This includes lifestyle behaviors, health engagement, access to care, and affordability—providing a more complete view beyond traditional clinical or demographic data.

Seamless Activation Across Platforms

HWD audiences are fully activatable within leading platforms such as LiveRamp and integrated into the broader digital ecosystem, supporting omnichannel execution across programmatic, social, and connected TV.

Customization & Enrichment Capabilities

HWD enables partners to enrich first-party data, build custom audiences, and tailor segments to specific campaign objectives, therapeutic areas, or population cohorts.

Testimonials

Paula Fullman
VP, Consulting and Analytics

HealthWise Data has been a valuable partner due to their deep healthcare expertise and the breadth and depth of their data. Their ability to combine behavioral and social determinants provides a more complete view of the patient/consumer, and their audiences consistently perform well in market while demonstrating strong alignment with claims data—reinforcing the accuracy and effectiveness of their models. Coupled with their flexibility and responsiveness, HealthWise Data has become a trusted partner in driving meaningful outcomes.

Resources

HealthWise Data – White Paper

HealthWise Data is now available in the LiveRamp Data Marketplace, giving healthcare marketers, agencies, pharmaceutical companies, and health insurance providers immediate access to 220+ purpose-built audience categories designed specifically for healthcare campaigns.

See full report

Why Adherence is so important

In healthcare, even the most effective treatments mean little if patients don’t follow through. Whether it’s filling a prescription, taking medication consistently, making lifestyle changes, or showing up for follow-up visits, patient adherence is a critical driver of health outcomes.

Yet non-adherence is widespread. Studies show that approximately 50% of patients with chronic conditions don’t take their medications as prescribed. This isn’t just a clinical issue—it’s a financial and systemic one, too.

See full report

Why BDOH Data is Revolutionizing Healthcare

For decades, the U.S. healthcare system has leaned heavily on clinical and claims data to explain outcomes and design interventions. Yet evidence shows that clinical care explains only 20–30% of health results, while the rest is shaped by social, behavioral, and environmental factors. Despite this, most organizations lack access to non-clinical data that can truly predict risk. SDOH is only a portion of the story, shedding light on the external factors and conditions that influence people’s lives and health. To understand individual differences within the same environment, healthcare organizations must also consider Behavioral Determinants of Health (BDOH)—the daily choices, actions, and engagement patterns that ultimately drive outcomes.

See full report

LiveRamp Partner Ecosystem

HealthWise Data

Description

How will this partnership benefit LiveRamp customers?

Features

Testimonials

Resources