LiveRamp and Google Cloud have formed a strategic partnership to deliver LiveRamp’s identity products directly in the core of customers’ cloud data environments. As part of this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified customer view inside their data warehouse. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.
Even when the data comes into a single place; unless it's unified, joins up and is cleaned into a meaningful data set that we present as single view of the customer, it's going to be difficult to get value out of that centralized data
Privacy-centric consumer intelligence is a mandate and when you have a tech stack like Google Cloud and LiveRamp that has privacy built in from scratch, it’s one less headache as a marketer when you go out and do your job.
Product Owner for People-Based Marketing at Kimberly-Clark
LiveRamp Safe Haven is built on that GCP backbone, and the tools that are so powerful for GCP are available to us. But there’s also the fact that there’s a whole skillset of people [and] our talent base that are familiar working in GCP. We can scale up our resources, whether they’re through agency partners, consultants, or in-house, to quickly develop a center of excellence around analytics.