DIRECTV uses a satellite type of technology that provides consumers with digital television. It is one of the world's largest providers of digital entertainment. It also provides premium video using the most innovative and latest developed technology. The company serves more than 37 million people in the United States and in Latin America. The company's service is based off the use of broadcast satellite. It transmits digital satellite television and audio into the homes of its consumers. All of the access to the large number of programming options comes through satellite transmissions. While the services are often considered similar to that of subscription TV services, satellite radio services, broadcast TV networks, and private video services, the use of this company's technology makes it an advanced provider. Those that subscribe to the service have access not to just dozens of channels, but rather hundreds of channels. This includes a tremendous number of HD channels as well.