Data Axle
Data Axle can help you achieve your goals through data, technology, and services. Formerly known as Infogroup - a leading provider of data across the United States and Canada. Now, as Data Axle, we help businesses grow towards their goals - from acquiring and retaining customers, to developing actionable business intelligence, or building the perfect product. Get in touch to learn more about Data Axle and LiveRamp.
Description
How will this partnership benefit LiveRamp customers?
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Testimonials
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Chris DeMartine
Managing Director, Programmatic B2BPartnering with Data Axle has enabled us to increase match rates, improve global reach for our clients’ digital campaigns, and generate better value from each marketing dollar spent on digital advertising.
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Michelle Swanston
VP, Customer Success & Data Marketplace – Media & Entertainment Vertical, TransUnionThe combination of our patented Household Graph and Data Axle’s proprietary data assets empowers marketers to buy or publishers to sell targeted premium inventory across OTT/CTV, streaming, audio, and gaming campaigns.
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James Purtle
Senior Director, Digital Marketing, Data AxleClients that leverage Data Axle data to enhance offline audiences before onboarding have seen as much as a 60% increase in match rates, resulting in more targetable ads.
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Gerard Vicente
Marketing Lead, Partnerships and Audiences, LiveRampAs a company who partners and collaborates with many data providers and tech organizations, we want a level playing field for every platform, marketer, and publisher—with consumer privacy at the very center. We appreciate partners like Data Axle who have joined us on this crusade to build a privacy-first ecosystem rooted in trust.
