The reach of our industry-leading network is unparalleled. Last year alone we powered more than 3.5 billion digital-coupon transactions. And we're just getting started. The opportunity is vast. CPGs alone distributed about 293 billion coupons, representing a total discount value of $573 billion, in the United States last year, according to the annual industry report by NCH Marketing Services. Most of those coupons were distributed on paper, in circulars or newspaper inserts, even though the bulk of them ended up in the trash. Of those 293 billion coupons, digital (including printable and paperless) represented less than 2 percent. Digital accounted for more than 18 percent of total redemptions, however, demonstrating the effectiveness of digital promotions.
