LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Cognitiv

Cognitiv offers the leading custom AI for marketers, proven to predict consumer behavior, deliver new customers, and drive performance outcomes. Cognitiv’s core platform, NeuralMind, is the leading customer acquisition deep learning platform proven to better predict consumer behavior and deliver incremental customers while driving down customer acquisition cost (CAC) over time. Cognitiv combines deterministic data and advanced processing techniques to continuously train these algorithms as they optimize clients’ key performance indicators (KPIs), predicting consumer behavior in order to autonomously drive full-funnel marketing performance at scale. Cognitiv is integrated with LiveRamp’s people-based identifier across devices, and fully supports marketer access to ATS inventory. We receive and ingest RampID from our eligible SSP partners to deliver relevant ads and maximize ROI for marketers in an anonymous and privacy-conscious environment.

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Description

Cognitiv is a performance advertising partner using custom algorithms unique to each advertiser. We apply Artificial Intelligence, in the form of deep learning applications and technologies, to predict consumer behavior and self-drive full-funnel marketing performance at scale. Over the years, we have mastered the complex challenges marketers are up against. Through the leadership of our co-founders and a highly-skilled team of deep learning experts, we are redefining and evolving deep learning for marketing for a more intelligent tomorrow. 

How will this partnership benefit LiveRamp customers?

Our proprietary ID graph is integrated with LiveRamp’s people-based identifier to produce a fully cross-device offering. Our technology is capable of accurately measuring and optimizing conversions across screens towards people and households, not cookies or individual devices. With the help of LiveRamp, our deep learning algorithms can accurately predict and target: right user, right context, right message, right time.

Features

Performance CTV

Cognitiv’s deep learning models connect CTV exposures with online actions, accurately identifying audiences likely to convert.

Make The Most of Your CRM

Via LiveRamp, Cognitiv securely translates and ingests your CRM data to build and enrich your custom deep learning model.

Curation

Apply your custom deep learning algorithm in the DSP of your choice through Dynamic Deals, a new use for Deal IDs.

Resources