Clear Channel Outdoor
Description
Clear Channel Outdoor (CCO) is one of the world’s largest out-of-home (OOH) media owners. CCO offers a product suite known as RADAR that offers solutions that can help you effectively plan, amplify, and measure the impact of your out-of-home advertising. By leveraging aggregated and/or anonymous mobile location data in a privacy-compliant manner, our RADAR solutions help advertisers understand where people go and what they do in the real world, and the role that OOH advertising plays in influencing their attitudes and behaviors. Ultimately, this helps us provide insights on who advertisers are reaching to garner the true influence a campaign has on your business.
How will this partnership benefit LiveRamp customers?
Clear Channel’s integration with LiveRamp gives marketers and partners the ability to effectively plan and measure OOH advertising campaigns in a data-driven and privacy compliant manner.
Exposure Data & Measurement
- Using an in-house and proprietary OOH specific methodology, CCO produces exposures based on third-party mobile location data. This data can be utilized for measurement of a variety of KPIs including brand lift, visitation, product lift, and more.
Syndicated Audience Destination
- Brands and/or data providers can distribute their preferred 1P or 3P data to CCO to onboard into RADARView to enable sophisticated, data-driven, audience-based planning for an OOH media campaign.
Features
RADARView
Optimized OOH campaign planning. Combine aggregated demographic data, behavioral insights, and location/proximity targeting to better discover and select the out-of-home inventory that most efficiently delivers your desired audience for your campaign.
RADARConnect
Extend and amplify OOH messaging across multiple channels. Drives engagement through retargeting efforts towards qualified consumers with digital messaging complementary to the OOH campaign.
RADARProof
CCO’s suite of measurement and attribution solutions. Providing actionable insights that speak to the effectiveness of a brand’s OOH campaign. Ability to measure upper, middle, and lower funnel KPIs include sales lift, awareness, visitation, and more.
RADARSync
Privacy-compliant data onboarding for audience planning and/or attribution. Through integrations with identity resolution partners, and DCRs, CCO can provide enhanced solutions for data syndication, matching and multichannel campaign measurement.
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