Consolidation of consumer touchpoints to a person-based view enables a more accurate understanding of consumer preferences for better audience segmentation, testing and model building across LiveRamp and Braze. This provides brands a holistic and actionable view across both their marketing and advertising engagements directly in their Data Warehouse. 

Marketers can accurately attribute conversions and track the performance of their advertising campaigns, enabling continuous optimization for better results. By utilizing customer data and insights effectively, customers can achieve higher ROI on their advertising efforts, making their marketing budgets more efficient and effective. 

The integration uses Snowflake Secure Data Sharing to effectively read the tables directly from the brand’s Snowflake instance, removing any need to move data until the point of delivery for activation. Only RampID-based tables are utilized for activation, and thus PII stays firmly within the brand’s walls.