Braze
Description
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
How will this partnership benefit LiveRamp customers?
Unlocking the full potential of your customer engagement and campaign data has never been easier with the seamless integration of Braze and LiveRamp. This partnership helps brands create highly personalized and relevant marketing campaigns by breaking down data silos, reducing the time to insights and optimizing customer engagement.
Features
Precision audience targeting
Consolidation of consumer touchpoints to a person-based view enables a more accurate understanding of consumer preferences for better audience segmentation, testing and model building across LiveRamp and Braze. This provides brands a holistic and actionable view across both their marketing and advertising engagements directly in their Data Warehouse.
Data-driven audience optimization and measurement
Marketers can accurately attribute conversions and track the performance of their advertising campaigns, enabling continuous optimization for better results. By utilizing customer data and insights effectively, customers can achieve higher ROI on their advertising efforts, making their marketing budgets more efficient and effective.
Enhance data privacy
The integration uses Snowflake Secure Data Sharing to effectively read the tables directly from the brand’s Snowflake instance, removing any need to move data until the point of delivery for activation. Only RampID-based tables are utilized for activation, and thus PII stays firmly within the brand’s walls.