Becausal

Name: Becausal
Author: Becausal

At Becausal, we are committed to revolutionizing the AdTech industry with AI solutions driven by a respect for privacy. Our mission is to empower brands and consumers to trust and thrive in a more transparent ecosystem. We prioritize ethical practices, transparency, and measurable impact, with actionable and results-driven insights.

Description

Becausal is redefining audience intelligence for a world that demands accountability. Using multi-sourced CPG purchase data from 20 million active monthly users and causal AI modeling, Becausal helps brands, agencies, and retailers understand and prove what actually drives purchase.

Unlike black-box models that predict outcomes without explanation, Becausal delivers transparent, auditable insights grounded in data provenance and privacy-first design. The Becausal CPG Data Store (https://datastore.becausal.com/) enables teams to discover, activate and measure high-confidence audiences across leading media and retail platforms with clarity from signal to outcome.

Formerly Scanbuy’s data division, Becausal is trusted by global brands and platforms to make advertising smarter, more efficient and more honest.

How will this partnership benefit LiveRamp customers?

Becausal helps brands, agencies and retailers balance scale with return on ad spend (ROAS). Becausal identifies the precise, provable drivers of purchase, not just predicted outcomes. Grounded in transparency, data provenance, privacy-first design, and auditability, Becausal moves beyond black-box modeling to deliver actionable insights that stand up to scrutiny.

LiveRamp customers can activate 7,000+ ready-to-use Becausal CPG and retailer-specific audience segments built from real purchase behavior and request custom audiences on demand for exact targeting needs.

Becausal’s unique matching process provides a deeper understanding of what your customers are buying where. Basket-level insights across top retailers provides rest of market intel that is critical to achieve true incrementality.

Features

Scale & Depth - 20M MAUs

Auditable AI

Precise Propensity to Purchase

Retailer Data

Images

Testimonials

Paul Loukes
Senior Director Data Driven Marketing at Kellanova

‘What becausal brings to the table is we can get a more balanced set of signals. It’s not just one data point. They can add value on top of just the baseline signal. Which means we can add the data to our consumer profiles and use it to create lookalike audiences.’
Max Carranza
VP Sales, Tech and Data at LiveRamp

‘We believe that connecting deterministic identity with purchase data and sales is key for unlocking unprecedented marketing growth. Making Becausal data available in LiveRamp’s network helps buyers to make quicker, informed decisions, enabling seamless activation, and the most effective allocation of marketing investments.’

Resources

Introducing the CPG Data Store: Hands-On Audience Intelligence for a Transparent Era

Becausal CPG Data Store

Retail Media Networks - Loyalty to the Rest of Market:

Retail Media - Rest of Market

Customer Objective

Audience Growth & Enrichment

Partner Type

Data

CPG / Retail