Becausal
At Becausal, we are committed to revolutionizing the AdTech industry with AI solutions driven by a respect for privacy. Our mission is to empower brands and consumers to trust and thrive in a more transparent ecosystem. We prioritize ethical practices, transparency, and measurable impact, with actionable and results-driven insights.
Description
Unlike black-box models that predict outcomes without explanation, Becausal delivers transparent, auditable insights grounded in data provenance and privacy-first design. The Becausal CPG Data Store (https://datastore.becausal.com/) enables teams to discover, activate and measure high-confidence audiences across leading media and retail platforms with clarity from signal to outcome.
How will this partnership benefit LiveRamp customers?
LiveRamp customers can activate 7,000+ ready-to-use Becausal CPG and retailer-specific audience segments built from real purchase behavior and request custom audiences on demand for exact targeting needs.
Becausal’s unique matching process provides a deeper understanding of what your customers are buying where. Basket-level insights across top retailers provides rest of market intel that is critical to achieve true incrementality.
Features
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Testimonials
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Paul Loukes
Senior Director Data Driven Marketing at Kellanova‘What becausal brings to the table is we can get a more balanced set of signals. It’s not just one data point. They can add value on top of just the baseline signal. Which means we can add the data to our consumer profiles and use it to create lookalike audiences.’
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Max Carranza
VP Sales, Tech and Data at LiveRamp‘We believe that connecting deterministic identity with purchase data and sales is key for unlocking unprecedented marketing growth. Making Becausal data available in LiveRamp’s network helps buyers to make quicker, informed decisions, enabling seamless activation, and the most effective allocation of marketing investments.’
