With the largest partner network and tens of thousands of data lakes running on AWS today, the leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure protected data with flexibility and interoperability.
LiveRamp and AWS have formed a strategic partnership to bring LiveRamp’s identity services and capabilities to customers’ AWS cloud data environments, enabling them to build a unified customer view inside their data warehouse. LiveRamp’s purpose-built, interoperable solutions help customers enhance privacy-conscious data collaboration, identity resolution and translation for many marketing use cases including measurement and audience activation.
As part of this partnership, customers can deploy LiveRamp’s Identity Services through AWS Marketplace and AWS Data Exchange. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.