Ameribase Digital
AmeribaseDigital is a full service, integrated marketing agency. AmeribaseDigital,s ability to bring in unique data as the exclusive marketer for several companies has allowed us to separate ourselves from other data providers. Specializing in Transactional data with a keen focus on Buying Behavior, AmeribaseDigital,s Consumer Packaged Goods and Real Time Buyer files uniquely capture the purchasing behavior of large segments of the business and consumer population. The ability to drill down to any transaction within a data set, equipped with the recency and scale of AmeribaseDigital,s offerings, provides a level of understanding of how your target audience ticks that is unsurpassed in the industry.
Description
- Our data is regularly validated and scored by independent data evaluator, TruthSet, which ranks us amongst the most accurate of leading data providers for our demographic data.
- We are verified by TAG, demonstrating our commitment to combating fraudulent & criminal activity in digital advertising.
- We are proud to announce we have been awarded a badge from the ANA’s AIMM for transparency in multicultural marketing.
How will this partnership benefit LiveRamp customers?
- We source our data from a reliable network of privacy compliant partners who provide us with online engagements, brand signals, in-market shopping behaviors, location data, purchase transactions, registrations and form fills, surveys, voter registration, SDKs and mobile apps.
- Our team of data scientists cross-validate our data extensively to ensure its accuracy - nearly 50% of our PII data has at least 10 matches from different sources, whilst 50% our phone data has at least 2 matches.
- With our proprietary software and technology, we also link our data to 3-5 billion monthly transactions. Our strength lies in matching offline and online data, with online signals tied to HEMs and MAIDs.
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