Amazon is committed to helping small businesses and entrepreneurs grow sales and reach new customers. Today, more than 1.9 million businesses, content creators, and developers in the U.S. use Amazon products and services to follow their dreams and reach customers. Amazon has partnered with LiveRamp to enable advertisers to onboard first- and third-party data to the Amazon DSP (previously referred to as AAP) via cookies. This allows customers to display ads on Amazon inventory as well as the ComScore top 250 websites.