Affinity Solutions was founded 15 years ago based on innovating solutions that help financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. Our more than 4,000 banks and thousands of retailers play a valuable role with our partners in redefining highly personalized, data-driven marketing. From the beginning, we recognized that with consumer spend data (from credit and debit card holders interested in promotional offers) and analytics, we can help marketers dramatically improve the productivity of their marketing, by delivering the right message to the right consumer, at the right time, via the right channel. Affinity Solutions drives better business outcomes for financial institutions and marketers, leveraging real-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.
