Our tools and methods allow us to analyze nearly 300 million 18+ adults in the United States and determine who is most likely to engage in a particular behavior. These individual-level predictions can help you evaluate potential target audiences for a new show based on past viewing habits and access real-time measurements to optimize promotions and scheduling for current programming. We can help you find and reach your perfect audience in different ways:
- Census-based measurement
- Audience analysis & segmentation
- Second-by-second programming analytics
- Tune-in conversion analysis & optimization
- Path analysis (lead-in, lead-out)
- Cross-platform behavioral analytics (linear, non-linear, OTT)
- Content, creative & message testing
- Audience-based ad planning , sales and reporting tools
Plus, we're not just number crunchers – we also have the media expertise and experience to evaluate the data and make thoughtful recommendations. Every show and network is different.
