Our tools and methods allow us to analyze nearly 300 million 18+ adults in the United States and determine who is most likely to engage in a particular behavior. These individual-level predictions can help you evaluate potential target audiences for a new show based on past viewing habits and access real-time measurements to optimize promotions and scheduling for current programming. We can help you find and reach your perfect audience in different ways: 01: Census-based measurement 02: Audience analysis & segmentation 03: Second-by-second programming analytics 04: Tune-in conversion analysis & optimization 05: Path analysis (lead-in, lead-out) 06: Cross-platform behavioral analytics (linear, non-linear, OTT) 07: Content, creative & message testing 08: Audience-based ad planning , sales and reporting tools Plus, we're not just number crunchers – we also have the media expertise and experience to evaluate the data and make thoughtful recommendations. Every show and network is different."