Yieldmo's Smart Exchange harnesses the power of Contextual Reimagined. We go beyond keywords and content to analyze all the contextual signals available when an ad is served: situational, topical, environmental and attention signals. We analyze those signals in real-time to optimize media, powered by machine learning to make intelligent buying decisions. The tech works with and without cookies or user IDs so brands can reach the broadest audience possible and publishers can capture the value of all their inventory. With Yieldmo and LiveRamp, advertisers can access premium, authenticated publisher inventory. Activating on RampID is also a great way for brands to onboard first-party data for targeting and on the Yieldmo Exchange, and for publishers looking to increase addressable inventory.