# Yahoo
> Yahoo connects the world through media and advertising.  We build connections that are real and honest, inspiring trust and developing deeper relationships with our audiences and partners to help people feel truly connected. As an end-to end, full-stack technology partner with an award-winning DSP and SSP, powered by our proprietary identity graph, Yahoo enables advertisers to drive campaign performance, publishers achieve better monetization, and consumers enjoy better ad experiences. Our partnership with LiveRamp enables Yahoo DSP to be interoperable with LiveRamp's people-based identifier. This means that advertisers are able to onboard data to LiveRamp and activate for targeting and measurement within the Yahoo DSP.

Canonical page: https://partner-directory.liveramp.com/partners/yahoo
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/626kivtxwvlxrmxuh39dwcb7hcp3

## At a glance
- Customer Objective : [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability)
- Partner Type: [Media](https://partner-directory.liveramp.com/t/categories/media), [DSP / SSP](https://partner-directory.liveramp.com/t/categories/media/dsp-ssp), [Open Web](https://partner-directory.liveramp.com/t/categories/media/open-web)
- Regions: EU, US, APAC

## Call to actions
- [Get started with Yahoo](https://www.adtech.yahooinc.com/)

## About
Yahoo connects the world through media and advertising.  We build connections that are real and honest, inspiring trust and developing deeper relationships with our audiences and partners to help people feel truly connected. As an end-to end, full-stack technology partner with an award-winning DSP and SSP, powered by our proprietary identity graph, Yahoo enables advertisers to drive campaign performance, publishers achieve better monetization, and consumers enjoy better ad experiences. Our partnership with LiveRamp enables Yahoo DSP to be interoperable with LiveRamp's people-based identifier. This means that advertisers are able to onboard data to LiveRamp and activate for targeting and measurement within the Yahoo DSP.