# Xandr
> Xandr, now part of Microsoft Advertising, together will help shape the digital ad marketplace of the future. One that respects consumer privacy preferences,...

Canonical page: https://partner-directory.liveramp.com/partners/xandr
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/vnroxbcdqhzuterqazrr2oq1kjib

## At a glance
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech)

## About
Xandr, now part of Microsoft Advertising, together will help shape the digital ad marketplace of the future. One that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals. Microsoft and Xandr have a shared vision and complementary strengths to empower the open web, where everyone can thrive and do so in a way that is consistent with our commitment to strong data governance and consumer privacy practices.

## How will this partnership benefit LiveRamp customers?
With Xandr, Microsoft accelerates the delivery of digital advertising solutions for the open web by combining Microsoft’s audience understanding, technology and global advertising customer base with Xandr’s large-scale, data-driven platforms for advertising. These include:Improved activation and advertising results with Xandr’s cross-screen, first-party data-centered buying platform, Xandr InvestStrengthened monetization for publishers through larger first-party data access and a full funnel marketing offering with Xandr Monetize, which includes a leading video solution, empowering content and media owners to unlock the full value of their inventoryIncreased advertiser and publisher value with Microsoft’s global native ad buying solution, the Microsoft Audience Network, by helping improve ad performance while providing access to global supplyEnhanced retail media solutions with PromoteIQ for reaching audiences across the open web and improving the economic engine for retailers while enabling them to own their data and customer relationshipsAccelerated Microsoft Customer Experience Platform capabilities by enabling marketers to reach high-value prospects across the open web, further enhancing their ability to deliver reach and ROI through connected experiences

## Features
- **Data Activation & Advertiser Platform** — Invest DSP enables advertisers to connect with engaged consumers and drive business results through buying platforms with a robust data marketplace, access to premium supply across digital formats, and flexible ways.
- **Data Marketplace** — Customers can leverage 3rd party data for targeting use cases. Curation Platform: A powerful, self-serve platform, Curate opens up new revenue streams and creates a competitive advantage through curated marketplaces.
- **Addressability** — Xandr (DSP & SSP) has adopted LiveRamp’s Authenticated Traffic Solution and is live in all regions except APACPublisher Platforms: The selling platforms with holistic inventory management controls, unique data, and differentiated buyer demand. Monetize SSP, Monetize Ad Server, and Yield Analytics enable media companies to unlock the full value of their inventory and improve the experience for their consumers
- **Measurement Marketplace (launching soon)** — Xandr Sellers and Customers can access a catalog of measurement providers from the LiveRamp Data Marketplace within the Xandr Invest (DSP) Platform.

## Resources
- [Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions](https://www.businesswire.com/news/home/20211027005390/en/Xandr-Furthers-Integrations-with-Industry-IDs-and-Advances-Proprietary-Modelled-and-Contextual-Solutions)
- [AT&T's Xandr Further Advances Integrations With LiveRamp, netID, Unified ID 2.0](https://www.webull.com/news/46596567)
- [Microsoft, AT&T’s Xandr acquisition complete](https://searchengineland.com/microsoft-atts-xandr-acquisition-complete-385631)