# Wiland | Ultimate Data
> Wiland Ultimate audiences enable brands in hundreds of specific categories to reach the highly responsive consumers who will drive superior campaign response, engagement, and revenue. Leveraging Wiland’s vast consumer spending data, predictive analytics, and proprietary identity resolution technology, Wiland Ultimate audiences give marketers the competitive advantage they need to target their digital advertising with unsurpassed accuracy for optimal return on ad spend.

Canonical page: https://partner-directory.liveramp.com/partners/wiland
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/87cummsdrcsdzgcuek8khp7hvf46

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Audience Modeling & Data Science](https://partner-directory.liveramp.com/t/use-cases/audience-modeling-and-data-science)
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [CPG / Retail](https://partner-directory.liveramp.com/t/categories/data/cpg), [Demographic](https://partner-directory.liveramp.com/t/categories/data/demo-segment-data)
- Regions: US

## Call to actions
- [Visit Wiland](https://wiland.com/)

## About
Wiland audiences are listed under the name "Ultimate Data." Wiland, Inc. is the marketing data and audiences company that leading brands trust to help them develop and maintain more customer relationships that produce higher revenue, less advertising waste, and more profit. Wiland Ultimate Data audiences are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. 

## How will this partnership benefit LiveRamp customers?
Brands and agencies that use Wiland Ultimate Data audiences via LiveRamp benefit by running more profitable campaigns that produce higher ROI. That’s because Wiland Ultimate Data audiences are built from the largest set of detailed, individual-level spending signals ever assembled, enabling the most accurate media targeting possible. 

## Features
- **The Best Data** — Detailed, individual-level transaction data is the gold standard of consumer spending information. And we have more of these highly predictive signals than anyone else. 
- **Social Media Signals** — Our modeling environment utilizes proprietary social media engagement data to help predict prospect responsiveness.
- **Expertise** — Since 2005, Wiland has assembled the brightest minds, the best modeling platforms and the most data to create profitable connections between brands and their ideal customers.

## Pictures
- ![Wiland | Ultimate Data](https://assets.partnerfleet.app/7myl8sim6ayljo6b0atqphapy4bg)

## Testimonials
- "Wiland helped us identify hard-to-find, uniquely aligned niche audiences that allowed us to really elevate the conversation around our client." — Unnamed, Senior Manager at Advertising Agency
- "We are always testing audience and data sources, and Wiland consistently comes out on top." — Unnamed, Senior Director, Data Strategy and Management

## Resources
- Wiland Ultimate Data Audiences for Advertisers and Brands — Targeting the consumers with the highest likelihood to engage with and buy from your brand gives you the competitive edge you need to bring your programmatic advertising to the next level. This is the unique advantage that Wiland pre-built audiences provide. 
- Find Wiland Ultimate Data Audiences at LiveRamp — Harness the predictive power of Wiland’s massive data assets by selecting and distributing Wiland Ultimate Data audiences from LiveRamp.com. Learn how we make it easy for you to find Wiland Ultimate Data audiences at LiveRamp.com.
- Wiland Ultimate Data Audiences Draw Response and Revenue - A Case Study — J.McLaughlin saw a significant boost in direct online conversions as a resultof utilizing Wiland's Ultimate Data audience “Women’s Upscale Chic Fashion, Intent to Buy” in its prospecting efforts. Read more about the results in this Case Study.