# VideoAmp
> VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. Advertisers, agencies and media owners leverage our privacy-first suite of data and software solutions, and its integration with LiveRamp to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes.

Canonical page: https://partner-directory.liveramp.com/partners/videoamp
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/4dk4j46zfel4gu5cmrhtcyshl9gu

## At a glance
- Customer Objective : [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability)
- Partner Type: [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video)
- Regions: US

## About
VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies. Advertisers, agencies and media owners leverage our privacy-first suite of data and software solutions, and its integration with LiveRamp to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes.