# Viafoura
> With Viafoura's DXP solutions LiveRamp's customers will be able to leverage their first-party data to drive customized audiences -maximizing ad effectiveness, click-throughs, and revenue.

Canonical page: https://partner-directory.liveramp.com/partners/viafoura-24e94a99-6143-47b6-ad57-82c26cd623e5
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/uph7r3miwb3a07hsu5li4ov02fyp

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Audience Modeling & Data Science](https://partner-directory.liveramp.com/t/use-cases/audience-modeling-and-data-science), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization), [Data Monetization](https://partner-directory.liveramp.com/t/use-cases/data-monetization)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech)
- Regions: US

## Call to actions
- [Explore Viafoura's Solutions](https://www.viafoura.com)

## About
Viafoura is a digital experience company that helps brands activate their audiences. Our always-on customer acquisition platform leverages AI and first-party data to optimize user conversion and on-site personalization — maximizing registrations, retention, and revenue.

## How will this partnership benefit LiveRamp customers?
With Viafoura's DXP solutions LiveRamp's customers will be able to leverage their first-party data to drive customized audiences -maximizing ad effectiveness, click-throughs, and revenue.

## Features
- **Conversations** — Take your site from passive content readership to an active, immersive community experience by implementing Conversations across every page and driving audience comments, replies, feedback and likes. 
- **Community Chat** — Viafoura’s Community Chat enables your audience to experience real-time conversations on your sites and in your native apps. It’s easy to integrate, configure, and works seamlessly with Conversations or Live Blogs.
- **Live Blogs** — Viafoura’s live blog is an easy, fast and automated way to publish real-time content on your owned and operated sites and apps. Your editorial team can quickly light up a live blog and start posting content using our front-end publishing experience.
- **Engagement Starter** — Viafoura’s Engagement Starter is an in-article unit designed to increase discovery of your community, drive engagement and registrations, and dramatically advance your first party data strategy – by easily gathering user sentiment and interest data.
- **Personalization** — Viafoura Personalization solutions process and activate social activity data to create an improved site experience that is personally relevant to users’ interests and commenting.
- **Moderation** — Viafoura’s moderation solutions ensure you can enforce civility across your vibrant community without driving up costs.
- **User Profiles** — User Profiles form the basis for Viafoura’s privacy-compliant data collection and processing. From individualized profiles, we can create cohorts and segments to see trends across your audience.

## Resources
- [Webinar: Growing Through Engagement](https://viafoura.com/webinars/?play=FrAk7E3wHZQ) — Growing Through Engagement: Join Reach PLC, The Independent & Viafoura as they  reveal "How to drive reader engagement, retention, and revenue in the post-pandemic recession"
- [Webinar: How publishers can leverage community engagement & digital experiences to optimize ad performance](https://viafoura.com/webinars/?play=6z9cjDO5izw) — Join Mark Zohar, President and CEO of Viafoura to explore how publishers can leverage community engagement & digital experiences to optimize ad performance.
- [Case Study: The Independent](https://viafoura.com/wp-content/uploads/CaseStudy_The-Independent.pdf)