# VDX.tv 
> VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. The VDX.tv – LiveRamp integration enables advertisers to bring their audience data to VDX.tv to generate exceptional result-oriented campaigns and meaningful experiences across display, video, and mobile. VDX.tv’s data management technology layers first-party data with exclusive interest-based audience data to develop rich-user profiles that reveal who audiences are, what they do, where they go, and what they buy. VDX.tv’s wealth of experience in working with custom segmentation enables advertisers to identify relevant users, qualify high-value consumers, and amplify reach to new prospects. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

Canonical page: https://partner-directory.liveramp.com/partners/vdx-tv-exponential
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/8su3ysb3lyn5xp4hfm4gr63wx6sa

## At a glance
- Customer Objective : [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video)
- Regions: EU, US, APAC

## Call to actions
- [Learn More About VDX.tv](https://www.vdx.tv/)

## About
VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices. Our solutions are specifically designed to address each industry vertical's unique challenges. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor. As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences. VDX.tv is a division of Exponential Interactive, Inc. 

## How will this partnership benefit LiveRamp customers?
The VDX.tv – LiveRamp integration enables advertisers to bring their audience data to VDX.tv and generate exceptional, results-oriented campaigns and meaningful video-driven experiences across CTV, desktop, and mobile. VDX.tv’s data management technology layers first-party data with exclusive interest-based audience data to develop rich-user profiles that reveal who audiences are, what they do, where they go, and what they buy. VDX.tv’s wealth of experience in working with custom segmentation enables advertisers to identify relevant users, qualify high-value consumers, and amplify reach to new prospects.

## Features
- **1st Party (CRM) Data Onboarding + Targeting/Suppression** — Onboard your 1st party CRM via LiveRamp; this gives VDX.tv access to use it for campaign targeting or audience suppression.
- **Household Targeting** — Using LiveRamp's Household RampID data sync, VDX.tv can target VDX campaigns across CTV, desktop and mobile to relevant households that are identified as highly valuable prospects for the advertiser.

## Testimonials
- "We’ve been partnering with VDX.tv since 2021 to drive outstanding results for our campaigns. Their unique, interactive ad units allow for customization so we can showcase what’s most relevant to the consumer we are trying to reach. The team’s creative recommendations, custom targeting capabilities, and consistent brand experience across screens have helped us generate increased engagements, clicks, and time spent while delivering on our performance KPIs." — Michelle Leavitt, Director of Consumer Marketing, Acer
- "We utilized VDX.tv in order to launch the Toyota Fortuner in an innovative and impactful way. This solution offered us an innovative video solution that delivered on our KPI’s and successfully reached our targeted audience giving us a video solution that would allow our target audience the opportunity to engage and interact in a way that resulted in a very successful campaign." — Langelihle Sithole, Head Of Digital Media, FCB

## Resources
- [Blog Post](https://www.vdx.tv/blog/automotive-marketers-drive-measure-dealership-traffic)
- [Case Study](https://www.vdx.tv/case-studies/jobsohio)