Sports Innovation Lab
Description
Sports Innovation Lab Audiences are the only deterministic, transaction-based audiences built with domain expertise in sports, media, entertainment, and retail. With more than 8,000 sports and long tail merchants not available through any other provider, our audiences deliver unparalleled personalization at scale. Our AI models have created custom audience segments and propensity models that are helping clients achieve +200% increases in ROAS.
How will this partnership benefit LiveRamp customers?
Our data is not cookie based, it's deterministic based on actual consumer purchases. Our data goes back three years providing valuable opportunities for analysis including churn and switching habits, most valuable consumer segmentation, competitive behavior, and more. Sports Innovation Lab created the concept of the Fluid Fan: the modern sports fan who is continuously evolving. They're streaming, betting, buying merch, gaming, following athletes vs. teams, and so much more. Our Fluid Fan models identify these entertainment seekers, and produce audiences from Youth Sports Parents to Fans of International Sports, to Pickleball Players to Cricket Fans, and beyond. No the provider has access to these models and segments.
Features
Transactional Data
Our Audience segments are built off of individual, row level transactional data that covers the complete US, and includes all major credit and debit cards.
Sports Specific Brands
Sports Innovation Lab Audiences use a dataset customized for sports & entertainment and includes more than 8,000 merchants and brands not available in any other transactional dataset. We reach the long tail of sports merchants including every sport, league, team, betting platform, sports streaming platform, sports betting platform, and more.
Custom Communities
Sports Innovation Lab Audiences include more than 100 proprietary fan and consumer communities including: Gen Z Fans, Fans of Women's Sports, Values-Driven Fans, Sports Bettors, Sports Streamers, Budget Travelers, Racing Fans, and more. Includes the opportunity to build custom propensity scores for more than 8,000 brands.
CRM Augmentation
Connect our audience data to your CRM dataset to enhance your knowledge of who your consumers are. Understand what sports, teams, leagues, betting platforms, streaming platforms, and brands your consumers are spending with.
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