Sports Innovation Lab Audiences helps brands reach consumers across a spectrum of sports and entertainment interest based on their real spending behaviors. We know if a consumer has purchased a ticket to a specific team game, placed a bet, went to a concert, or subscribed to a league streaming platform, and we've created over 100 custom fan communities such as Gen Z, Trendsetters, Values-Driven, Gamers, Bettors, and Fans of Women's Sports. Audiences help leagues and teams sell more tickets, help brands convert more consumers, and media companies expand their reach and drive tune-in.
