Our data is not cookie based, it's deterministic based on actual consumer purchases. Our data goes back three years providing valuable opportunities for analysis including churn and switching habits, most valuable consumer segmentation, competitive behavior, and more. Sports Innovation Lab created the concept of the Fluid Fan: the modern sports fan who is continuously evolving. They're streaming, betting, buying merch, gaming, following athletes vs. teams, and so much more. Our Fluid Fan models identify these entertainment seekers, and produce audiences from Youth Sports Parents to Fans of International Sports, to Pickleball Players to Cricket Fans, and beyond. No the provider has access to these models and segments.
