# Snowflake
> LiveRamp and Snowflake’s partnership supports best-of-breed, scalable data infrastructure in the cloud with support for evolving data privacy regulations. The expanded suite of LiveRamp services in Snowflake allows clients to use LiveRamp for a full set of marketing use cases in a privacy-first way.

Canonical page: https://partner-directory.liveramp.com/partners/snowflake
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/blkgqx6j8n4betletfc077q88gcc

## At a glance
- Customer Objective : [Audience Modeling & Data Science](https://partner-directory.liveramp.com/t/use-cases/audience-modeling-and-data-science)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [Cloud & Data Warehouse](https://partner-directory.liveramp.com/t/categories/tech/cloud-and-data-warehouse)
- Regions: US

## Call to actions
- [Get started with Snowflake](https://www.snowflake.com/)

## About
Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. 

## How will this partnership benefit LiveRamp customers?
LiveRamp and Snowflake’s partnership supports best-of-breed, scalable data infrastructure in the cloud with support for evolving data privacy regulations. The expanded suite of LiveRamp services in Snowflake allows clients to use LiveRamp for a full set of marketing use cases in a privacy-first way. Teams can quickly extend Snowflake-based marketing solutions with increased levels of person- and household-level measurement accuracy, audience reach, unified analytics and clean room data connectivity—all of which are critical capabilities for companies increasing their on-cloud operations. The new services also allow clients to leverage LiveRamp’s people-based identifier, RampID, in a faster way than ever before to deliver personalization and customer experiences more effectively and safely than with hashed emails.

## Features
- **Audience activation with enhanced accuracy, connectivity and scale** — Reaching LiveRamp’s more than 600 partners across key destination channels including CTV, premium publishers, social platforms and other programmatic sites
- **Accelerated and enhanced identity match and identity resolution services** — Enabling Snowflake clients to use RampID in more scenarios where clients need to resolve offline and online data sources at scale while protecting personally identifiable information (PII)
- **Marketer-specific user interfaces** — Allow all teams to easily manage their audience segments directly in Snowflake in a fully self-service capacity

## Pictures
- ![Snowflake](https://assets.partnerfleet.app/3eaev6f0amwb4o8nsch271mz9kql)

## Testimonials
- "The new reality of measurement and currency is unfolding in a way that unlocks new capabilities and insights for our clients that were never available before. The LiveRamp integration with Snowflake enables us to access even more accurate and granular insights for our clients in a privacy safe way, which is paramount for us. We look forward to the continued acceleration towards our goals of streamlining privacy and secure computing with these two partners" — Ross McCray, CEO of VideoAmp

## Resources
- [Bring Identity Resolution to Your Data with Native Applications](https://www.snowflake.com/blog/bring-identity-resolution-to-data-with-native-applications/)
- [LiveRamp Embedded Identity on Snowflake](https://assets.partnerfleet.app/wh6gkleaxf334bo7tcyhgk2d3qq6) — LiveRamp’s interoperable identity unifies and connects data within Snowflake’s Media Data Cloud.
- Identity Resolution and Transcoding for Customer-Obsessed Marketing