# Simpli.fi
> Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Their solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. The Simpli.fi platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

Canonical page: https://partner-directory.liveramp.com/partners/simpli-fi
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/14lx8qukzl62idw9vscbe7099kde

## At a glance
- Customer Objective : [Audience Quality & Consolidation](https://partner-directory.liveramp.com/t/use-cases/audience-quality-and-consolidation), [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [DSP / SSP](https://partner-directory.liveramp.com/t/categories/media/dsp-ssp), [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video)
- Regions: US

## Call to actions
- [Request A Demo](https://simpli.fi/contactus/)

## About
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Their solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. The Simpli.fi platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

## How will this partnership benefit LiveRamp customers?
Simpli.fi’s integration with LiveRamp enables advertisers to unlock the value of their 1st-party data and apply custom third-party segments for programmatic media activation. Marketers can activate their CRM lists on the Simpli.fi platform with a multi-channel strategy using CTV, video, display, native, and audio ads. This allows our partners to leverage high-impact lists with greater targeting, personalization, and measurement. Our award-winning reporting solutions offer enhanced online and offline attribution metrics, including cart value and return on ad spend (ROAS) data specific to each advertising campaign. Come partner with Simpli.fi, as we offer you the tools needed to maximize the value of your data in your media buying plans.

## Features
- **1st-Party Data Activation** — Easily create custom segments in a privacy-compliant manner for programmatic campaign activation by onboarding your data to the Simpli.fi UI.
- **Attribution & Measurement** — Track store visits and/or online conversions, like sign-ups, cart values, and ROAS metrics, with confidence for every targeted, personalized campaign.
- **Multi-Channel Strategy** — Activate CRM lists with a multi-channel approach using Simpli.fi's industry-leading solutions for CTV, video, display, native, & audio advertising.
- **Real-Time Optimizations** — Benefit from real-time optimizations to drive performance during the campaign's flight for minimal waste and maximum return.

## Testimonials
- "This is my favorite digital vendor/tech product out of dozens I work with as an e-commerce and marketing director and MarTech stack/digital transformation professional." — Katherine S., Head of E-Commerce & Marketing
- "Best DSP. The managed service team is very professional and helpful. Capabilities are beyond expectations and they are always developing new products." — Craig C., Chief Strategist
- "Simplifi is always striving to evolve to keep up with the constant changes in the industry, and they work hard to get out ahead of changes before they occur, educating us as things develop. Additionally, they work to offer the latest innovations in targeting methods to help keep us up to date with what we can offer." — Heather R., Campaign Director
- "Simpli.fi is a very intuitive easy tool to use. It truly lives up to its name. That being said, I believe their support is the best thing about the company. They truly build a partnership and want to help you succeed by meeting client goals and expectations." — Jeff R., Operations Manager

## Resources
- [Simpli.fi is Ranked a Leader in Four G2 Categories](https://simpli.fi/simpli-fi-recognized-as-market-leader-in-several-g2-categories-including-top-ranked-demand-side-platforms/) — Simpli.fi is proud receive industry-leading recognition by G2 users as a market leader in the categories of Demand-Side Platforms (DSP), Data Management Platforms (DMP), Mobile Advertising, and Display Advertising.
- [Simpli.fi: Privacy by Design Advertising Platform](https://simpli.fi/simpli-fis-continued-commitment-to-data-privacy-over-the-years/) — In order to prepare for the future of digital advertising, Simpli.fi is actively future-proofing our processes and solutions to ensure minimum impact on targeting and attribution. Come learn about our "privacy by design" infrastructure.