# SMG Threefold
> In the UK, LiveRamp and SMG Threefold have partnered together to deliver Boots Walgreen's Audience360 product; combining LiveRamp's Safe Haven with SMG Threefold's managed service offering. The result? Together we launched one of the UK's inaugural 1st party data media networks driving incremental advertising spend from CPGs into Boots' RMN.

Canonical page: https://partner-directory.liveramp.com/partners/shopper-media-group
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/2cpu4a97f37atbkl2mo9zkoejusd

## At a glance
- Customer Objective : [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting), [Data Monetization](https://partner-directory.liveramp.com/t/use-cases/data-monetization)
- Partner Type: [Media](https://partner-directory.liveramp.com/t/categories/media), [Services](https://partner-directory.liveramp.com/t/categories/services), [Consulting](https://partner-directory.liveramp.com/t/categories/services/consulting)
- Regions: EU, US

## Call to actions
- [Discover more](https://www.threefold.team/)

## About
SMG Threefold run some of the UK’s leading media networks (Boots Walgreens, The Co-operative Group, Morrisons, The Very Group, Signet Group) with omnichannel and data at the heart of our approach. From in-store to retailer.com to off-site, we offer a unique consultancy and in-house solution for retail and travel businesses.​We are specialists in assessing existing media networks and putting them on a path for growth. Focused on driving incremental top and bottom line growth, SMG assess existing networks to ensure the right systems, processes, resources and tools are set up for success.Or perhaps you are looking to start a media network from scratch? With extensive experience of launching and then operating media networks, we work with businesses to get buy in from their C-Suite to unlock the incremental revenue potential of a media network operation.

## How will this partnership benefit LiveRamp customers?
In the UK, LiveRamp and SMG Threefold have partnered together to deliver Boots Walgreen's Audience360 product; combining LiveRamp's Safe Haven with SMG Threefold's managed service offering. The result? Together we launched one of the UK's inaugural 1st party data media networks driving incremental advertising spend from CPGs into Boots' RMN. With over a decades worth of experience in UK retail, SMG Threefold is now expanding into the US market, working with LiveRamp to launch / optimize US retail & travel media networks. 

## Testimonials
- "SMG have become an extension of our team here at The Very Group. The awards they’ve won further cement the outstanding work that is being achieved through our working relationship as we strive to build a world class digital retailer." — Retail Director, The Very Group
- "I've found working with SMG extremely engaging, extremely customer-focused, very supportive of my team and also the suppliers. They’re a great conduit between what the suppliers want, what our customers want, and what my buying team is capable of giving – SMG bring all of that together and make it a compelling customer-led offer." —  Category Trading Manager, The Co-operative Group
- "SMG are a brilliant partner. They've enabled us to create our own centre of excellence - a brilliant new media agency within Boots - the Boots Media Group. The group delivers the very best of Boots to our suppliers - from digital to data to in-store - to support their growth and to help them succeed." — Chief Marketing Officer, Boots Walgreens
- "We are fortunate to have SMG as a part of our family. The quality of their work is exceptional and we have only had positive outcomes from our planning and activities. Our partners and prestigious brands also speak very highly of the work SMG achieve and the relationships they have forged, which is a great compliment for both our businesses. The end results speak for themselves." — Director of Digital, Signet Group