Samba TV is the source for real-time television insights for a unified view of the customer journey across screens. Built on the foundation of a TV DMP for matching first party digital and offline data with TV viewership, Samba TV enables advertisers to plan, target and measure holistic marketing campaigns across TV and Digital. Cross-platform media and analytics enabled by Samba provides a real-time understanding of viewership across linear TV, OTT, on-demand and digital devices to analyze its impact on consumer behavior and purchase, thus bridging the gap between TV and digital.
EVP of Client Solutions and Addressable Enablement for Disney Ad Sales
Samba TV offers us a scale solution at a campaign level where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point.
Senior Marketing Comms Manager, Microsoft
Samba gave us the platform to reach our audience and stay top of mind
Chief Strategy Officer, TheTradeDesk
Incorporating Samba TV's rich insights directly into our Planner tool streamlines omnichannel media buys for our clients
“Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform”
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