# Samba TV
> Samba TV is the source for real-time television insights for a unified view of the customer journey across screens. Built on the foundation of a TV DMP for matching first party digital and offline data with TV viewership, Samba TV enables advertisers to plan, target and measure holistic marketing campaigns across TV and Digital. Cross-platform media and analytics enabled by Samba provides a real-time understanding of viewership across linear TV, OTT, on-demand and digital devices to analyze its impact on consumer behavior and purchase, thus bridging the gap between TV and digital.

Canonical page: https://partner-directory.liveramp.com/partners/samba-tv
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/9qsj9p1raen4n2av71gwqp8ej3yc

## At a glance
- Customer Objective : [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability)
- Partner Type: [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video), [Data](https://partner-directory.liveramp.com/t/categories/data)
- Regions: EU, US, APAC

## Call to actions
- [Samba TV](https://www.samba.tv/)

## About
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.

## How will this partnership benefit LiveRamp customers?
Our partnership delivers comprehensive audience targeting to LiveRamp customers! We do this by integrating Samba TV's proprietary first-party data from millions of opted-in TVs into their preferred platform through LiveRamp. This enables marketers to target and measure people-based campaigns across all digital channels, including CTV, Video, Display, Native, and Audio. Samba TV's data is actively refreshed, providing accurate insights for efficient and effective campaigns everywhere.

## Features
- **1st Party, Independent  TV Data** — Samba’s ACR integrated into TVs for real-time content recognition including linear, VOD, OTT & video games
- **Currency-grade Measurement** — Samba TV data addresses advertisers needs with currency-grade measurement including reach & frequency, conversions, and more
- **Accurate TV Data for Omninscreen Campaigns ** — Use Samba’s comprehensive data to target linear and streaming TV viewers on their phone, tablet, PC, or TV 
- **Future-proof Identity Solutions** — Samba’s identity graph can identify at 90%+ accuracy which phones, tablets, PCs, and TVs belong to an individual 

## Testimonials
- "Samba TV offers us a scale solution at a campaign level where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point." — Lisa Valentino, EVP of Client Solutions and Addressable Enablement for Disney Ad Sales
- "Samba gave us the platform to reach our audience and stay top of mind" — Aina Bolstad, Senior Marketing Comms Manager, Microsoft
- "Incorporating Samba TV's rich insights directly into our Planner tool streamlines omnichannel media buys for our clients" — Brian Stempeck, Chief Strategy Officer, TheTradeDesk

## Resources
- [“Research firm Frost & Sullivan names Samba TV the leader in TV data capabilities”](https://www.samba.tv/resources/research-firm-frost-sullivan-names-samba-tv-the-leader-in-tv-data-capabilities)
- [“Havas Media Group (HMG) North America Partners with Samba TV to Integrate Linear TV, Streaming, and Gaming Data into Company’s Proprietary Converged Platform”](https://www.samba.tv/press-releases/havas-media-group-hmg-north-america-partners-with-samba-tv-to-integrate-linear-tv-streaming-and-gaming-data-into-companys-proprietary-converged-platform)
- [“Advertisers are wasting billions with antiquated measurement: here’s what must change”](https://www.thedrum.com/opinion/2022/02/18/advertisers-are-wasting-billions-with-antiquated-measurement-here-s-what-must)