# PurpleLab
> PurpleLab is transforming how healthcare advertisers work via our proprietary HealthNexus Medical Terminology (MDM) platform. Our HealthNexus Platform structurally and semantically harmonizes medical and pharmacy claims data to identify critical events and relationships, precision patient populations, provider and payer actionable insights. Purplelab’s uniquely articulated structuring of claims data allows a greater degree of visibility into real world health data. This expanded view provides a wider base of inputs for our modeled audience segments, improving performance. Select from our hundreds of off-the-shelf Data Marketplace segments for diagnostic, procedure, and medication codes, or reach out to us for custom audiences.

Canonical page: https://partner-directory.liveramp.com/partners/purplelab
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/54anez4hms3mgauisc6wn1rar1bv

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment)
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [Health](https://partner-directory.liveramp.com/t/categories/data/health)
- Regions: US

## Call to actions
- **Contact Us** — submit the contact form on https://partner-directory.liveramp.com/partners/purplelab

## About
PurpleLab is transforming how healthcare advertisers work via our proprietary HealthNexus Medical Terminology (MDM) platform. Our HealthNexus Platform structurally and semantically harmonizes medical and pharmacy claims data to identify critical events and relationships, precision patient populations, provider and payer actionable insights. Purplelab’s uniquely articulated structuring of claims data allows a greater degree of visibility into real world health data. This expanded view provides a wider base of inputs for our modeled audience segments, improving performance. Select from our hundreds of off-the-shelf Data Marketplace segments for diagnostic, procedure, and medication codes, or reach out to us for custom audiences.

## How will this partnership benefit LiveRamp customers?
Our partnership helps advertisers identify and target precise healthcare audience. Select from our hundreds of privacy-safe, HIPAA-compliant, off-the-shelf Data Marketplace segments based on healthcare conditions, lab tests, procedures, and medications. Don’t see an audience that meets your needs? Reach out to us for custom audiences!