# PubMatic
> PubMatic is integrated with LiveRamp to streamline the workflow for advertisers looking to activate their first-party data, ultimately helping them maximize ROI and have better control of their supply chain. Through PubMatic's integration with LiveRamp, advertisers now have an easier way to layer their own first-party data across PubMatic's premium omnichannel inventory including desktop, mobile web, inapp and connected TV (CTV) — for improved targeting, measurement and optimization.

Canonical page: https://partner-directory.liveramp.com/partners/pubmatic
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/sec7ng6f8q5i7x1fhbe0q7izocqr

## At a glance
- Partner Type: [Media](https://partner-directory.liveramp.com/t/categories/media), [DSP / SSP](https://partner-directory.liveramp.com/t/categories/media/dsp-ssp)
- Regions: EU, US, LATAM, APAC

## Call to actions
- [Get started with PubMatic](https://pubmatic.com/)

## About
PubMatic offers publishers an easy way to deploy RampID and Authenticated Traffic Solution (ATS) for web and mobile app via Identity Hub, PubMatic’s Prebid-based identity management solution that can be deployed within the company’s omnichannel header bidding solution, OpenWrap, or as a stand-alone option. PubMatic offers advertisers and agencies the ability to easily transact on all inventory in the specific sales channels that are best suited to accomplish their goals of achieving increased ROI, at scale, within quality environments through PubMatic's Connect. PubMatic is integrated with LiveRamp to streamline the workflow for advertisers looking to activate their first-party data, ultimately helping them maximize ROI and have better control of their supply chain. Through PubMatic's integration with LiveRamp, advertisers now have an easier way to layer their own first-party data across PubMatic's premium omnichannel inventory including desktop, mobile web, in-app and connected TV (CTV) — for improved targeting, measurement and optimization.

## How will this partnership benefit LiveRamp customers?
PubMatic is integrated with LiveRamp to streamline the workflow for advertisers looking to activate their first-party data, ultimately helping them maximize ROI and have better control of their supply chain. Through PubMatic's integration with LiveRamp, advertisers now have an easier way to layer their own first-party data across PubMatic's premium omnichannel inventory including desktop, mobile web, inapp and connected TV (CTV) — for improved targeting, measurement and optimization.Simplified ID management for publishersData activation on the supply-side for advertisers

## Resources
- [PubMatic - LiveRamp One Pager](https://assets.partnerfleet.app/jpn9g46joan7hsmhw4f0mlk348yz) — Seamlessly activate your first-party data with PubMatic
- [Case Study: PubMatic and LiveRamp Post-Cookie Partnership Boosts Publisher eCPMs 101% While Improving Consumer Privacy](https://pubmatic.com/news/pubmatic-and-liveramp-post-cookie-partnership-boosts-publisher-ecpms-101-while-improving-consumer-privacy/) — Publishers leveraging LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub at global scale see significant increases in yield, fill rate and revenue.
- [Case Study: PubMatic and MiQ are at the Leading Edge of Addressability Innovation](https://pubmatic.com/case-studies/pubmatic-and-miq-are-at-the-leading-edge-of-addressability-innovation/)