LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Proxima

Proxima is a predictive data intelligence platform built to help consumer brands find new customers, maximize marketing performance, and scale profitably.

header Proxima image

Description

Proxima is a purchase-based audience intelligence platform built on 325M+ orders and 76M+ unique U.S. shoppers across 2,000+ ecommerce brands. Our audience taxonomies offer deterministic, SKU-level segments across hundreds of DTC verticals, available at the household and individual level with regular refresh cadences.

How will this partnership benefit LiveRamp customers?

Proxima brings a truly unique signal to LiveRamp's ecosystem. Unmodeled, SKU-level purchase data sourced directly from ecommerce stores, with no equivalent on the market. Our PII is built from real order data, delivering >90% match rates on major platforms. Because our shoppers skew discretionary and higher-ticket, they show deeper brand engagement and stronger buyer intent than general population segments, giving LiveRamp customers both broader reach and better performance where it counts.

Features

Purchase-Verified Audience Data

Proxima audiences are built on 325M+ real U.S. transactions across 2,000+ Ecommerce giving marketers access to verified purchase behavior, not modeled or survey-based signals.

Pre-Built Audience Taxonomy

Activate ready-to-use segments spanning 50+ retail categories including apparel, beauty, home, food & beverage, travel, pets, hobbies and vitamins & supplements

Custom Audience Builds

Work directly with Proxima to build bespoke segments tailored to specific brand affinities, purchase behaviors, or advertiser verticals.

Images

Proxima image
Proxima image

Testimonials

  • Sylvette Sein
    CMO, Venus et Fleur

    Proxima’s Audiences continuously outperform any other audiences we test — and Valentine’s Day was no exception. They’ve been a critical partner to our growth strategy from day one.

  • Samantha Coxe
    Founder & CEO, Flaus

    When you're managing a rapidly growing business, every tool you adopt has to be ROI-positive. Proxima was one of the few that were profitable from the jump, and it’s only become more effective over time.

Resources

Proxima Overview

Proxima Overview

Proxima Custom Audience Request Guide

Email [email protected] for custom audience requests 

Proxima Custom Audience Request Guide

Proxima Audience Playbook

Proxima Audience Playbook

Customer Objective

Regions

US

Customer Objective

Regions

US