Proxima
Proxima is a predictive data intelligence platform built to help consumer brands find new customers, maximize marketing performance, and scale profitably.
Description
Proxima is a purchase-based audience intelligence platform built on 325M+ orders and 76M+ unique U.S. shoppers across 2,000+ ecommerce brands. Our audience taxonomies offer deterministic, SKU-level segments across hundreds of DTC verticals, available at the household and individual level with regular refresh cadences.
How will this partnership benefit LiveRamp customers?
Proxima brings a truly unique signal to LiveRamp's ecosystem. Unmodeled, SKU-level purchase data sourced directly from ecommerce stores, with no equivalent on the market. Our PII is built from real order data, delivering >90% match rates on major platforms. Because our shoppers skew discretionary and higher-ticket, they show deeper brand engagement and stronger buyer intent than general population segments, giving LiveRamp customers both broader reach and better performance where it counts.
Features
Purchase-Verified Audience Data
Proxima audiences are built on 325M+ real U.S. transactions across 2,000+ Ecommerce giving marketers access to verified purchase behavior, not modeled or survey-based signals.
Pre-Built Audience Taxonomy
Activate ready-to-use segments spanning 50+ retail categories including apparel, beauty, home, food & beverage, travel, pets, hobbies and vitamins & supplements
Custom Audience Builds
Work directly with Proxima to build bespoke segments tailored to specific brand affinities, purchase behaviors, or advertiser verticals.
Images
