Plural Group is a dynamic, diverse-owned media investment holding company dedicated to transforming the marketing landscape through innovative audience segmentation. Plural is one of the few data providers in the market with accurate and verified (by Truthset) ethnicity and cultural community data. Most providers tend to go surface level with culture and ethnicity. Plural helps you reach communities with data like: preferred language, acculturation status, country of origin, and other attributes broken down by culture.

Our audience data is based on household information and location, making it much easier to verify we're targeting real people. Over the course of 10+ years, our location file has been enhanced with other types of data that includes auto, healthcare, buying behaviors, interests, political affiliation and general demographics while still maintaining over 70% accuracy of modeled cultural attributes as verified by Truthset.

While we manage a library of on-demand segments according to advertiser needs, we offer 1 to 1 custom segment creation for more privacy stringent data categories like health and finance. While restrictions do apply, we can create personalized segments for your clients' needs.