LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

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Persistent.id

We're Bridging Consent & Marketing with Consumer Privacy.

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Description

Persistent.id is a leading provider of permission-based identity resolution, built on a foundation of trust, consent, and data integrity. Through strategic partnerships with web hosting platforms, point-of-sale providers, and affinity marketers, we power enriched demographic, B2B, and shopper audiences using billions of verified data signals. Our consent-first technology enables brands and advertisers to achieve precise identity matching and seamless, cross-channel engagement—at scale. 

Our rich transactional data segments are sourced directly from leading eCommerce clients and platforms, providing deep insights into real purchase behavior. These segments go beyond intent—they’re built on verified transactions. This allows you to target high-value consumers based on what they’ve actually bought, not just what they browsed or clicked.

How will this partnership benefit LiveRamp customers?

Persistent.id’s consent-based data foundation aligns perfectly with LiveRamp’s emphasis on ethical data practices and regulatory compliance, reinforcing trust with brands and regulators. Together, we enable marketers to activate data responsibly at scale, combining Persistent.id’s permissioned data with LiveRamp’s reach and infrastructure. 

Features

Persistent Shopper™ Audiences

Persistent Shopper™ Audiences are verified ecommerce signals use to identify high-intent buyers, cart abandoners, and repeat shoppers. Built on real transactional behavior, these segments help you target consumers actively browsing or buying across verticals. 

Persistent ID Graph™

The Persistent ID Graph™ is a privacy-conscious identity framework designed to unify and connect data across devices, channels, and platforms using a stable, pseudonymous identifier.  Built on a foundation of hashed emails, authenticated user signals, and privacy-by-design principles, the Persistent ID Identity Graph enables durable, cross-channel identity resolution.

Custom Audience Solutions

We transform raw eCommerce data into structured, segmented, and marketplace-ready audiences—tailored to your brand’s needs. We specialize in creating fully custom audiences with fast turnaround times to meet even the most specific targeting needs. Whether you're activating on a platform or executing a campaign, we deliver precise, data-driven segments tailored to your goals—quickly and efficiently.