Path2Response offers transaction-based buyers from 40 different retail categories such as Children's Products & Fashion, Home Furnishings, Health & Wellness, Women's Fashion, Jewelry, Style & Fashion, Vitamins & Supplements, Pets, Subscription Box Food, Gifts, and 30 more.

Path2Response offers visitors to specialty retail and catalog websites, updated on a daily basis. These visitors are mapped to one of 40 different retail categories such as Children's Products & Fashion, Home Furnishings, Health & Wellness, Women's Fashion, Jewelry, Style & Fashion, Vitamins & Supplements, Pets, Subscription Box Food, Gifts, and 30 more.

Path2Response offers gift transaction-based donors across 19 causes such as Education, Health, Humanitarian, Faith-based, Children's, International Relief, as well as more unique niche causes such as Animal Rights, Arts & Culture, Parks & Nature, and Veterans.

Path2Response offers more than 40 demographic audiences all built from buyer-verified transaction data. Categories include age, income, home ownership, home value, presence and age-range of children, net worth, dwelling type, and more.

Nonprofit Adoption of Path2Response Audiences Validates Demand for Donation-Based Audiences

Widespread use by ROI-driven organizations serves as an 'ultimate case study' for agencies and D2C brands seeking efficient new customer acquisition.

Broomfield, CO, November 4, 2025 – Path2Response, a leading provider of retail purchase and donation-based digital audiences, today announced significant momentum within the nonprofit sector. The company reports rapidly growing usage across its 19 distinct donor-by-cause categories, demonstrating the effectiveness of these audiences in helping charitable organizations identify and acquire high-value, new-to-file donors.

While growth is strongest in high-volume sectors such as Health, Education, and Faith-Based causes, Path2Response is seeing significant adoption across all 19 of its nonprofit categories. This includes niche and specialized causes such as Animal Welfare, Environmental, Arts & Culture, and Veterans Affairs.

Nonprofits know that past giving behavior is a critical indicator of future donations. Path2Response fills a void in the digital ecosystem by building cause-based audiences from recent donor transactions, rather than from modeled or inferred behavior.

For nonprofit digital agencies, this trend validates the importance of audience quality. The nonprofit industry operates under immense pressure to maximize ROI; every marketing dollar must directly fund the mission. Their widespread adoption of Path2Response data serves as a definitive case study in performance. 

"Nonprofits are the ultimate performance marketers. They don't have the luxury of branding budgets; their sustainability depends on efficient marketing spend to acquire a new donor," said Curt Blattner, VP of Digital Strategy at Path2Response. "This widespread adoption is a verdict on performance. These organizations are proving that by integrating our gift-based digital audiences, they can uncover new, high-intent supporters who are invisible to other acquisition models.”

Blattner continues, "When an agency sees our audiences cost-effectively identify new donors for a global health organization or a local food bank, it sends an undeniable signal to the entire media buying community: nothing outperforms an audience built from actual transaction behavior. It's the ultimate proof of performance that translates directly to any D2C brand, subscription service, or retailer looking for growth."

This early success within the nonprofit sector underscores the previous void of digital audiences comprised entirely of recent gift donors tied to a specific cause. By looking beyond simple demographics and focusing on transaction-based behavioral insights, organizations of all types can unlock new, high-intent audiences. The data's proven performance in the high-stakes nonprofit world demonstrates its power to optimize ROI and drive efficient growth for any marketer.

Path2Response Digital Audiences Gaining Momentum with Big Brands

News provided by

Path2Response

Sep 18, 2025, 6:30 AM ET

BROOMFIELD, CO, Sept. 18, 2025 (GLOBE NEWSWIRE) -- Path2Response, a leader in data-driven marketing, is seeing significant traction with its recently launched digital audiences. The new offering, which provides direct access to high-quality, people-based audiences built from first-party retail and donor transaction data, is empowering brands to achieve more precise targeting and drive better campaign performance.

Path2Response audiences are built from billions of individual purchase records and over 5 billion daily site visits, providing a comprehensive, nationwide view of both buyer transactions and in-market consumer behavior across more than 40 categories. The data is updated daily and is available in 30, 60, and 90-day audience segments.

"Early feedback is positive, and big brands are leaning in and excited to leverage these new audiences for better results," said Curt Blattner, VP of Digital Strategy for Path2Response. "The market has a clear need for audiences based on actual transaction data, not just modeled data or surveys. Our unique approach fills that void and is proving to be a game-changer for digital media buyers."

Why Path2Response's Audiences Stand Out

Audience Activation and Reach

Path2Response's unique, people-based audiences can be easily activated across over 150 platforms, including programmatic video, mobile, display, CTV, and social media. The comprehensive data covers a wide range of retail categories, ensuring a detailed understanding of consumer buying preferences.

Available "buyers" and "in-market" categories include: Men’s and Women’s Fashion, Beauty, Children’s Products & Fashion, Fitness Fashion, Gifts, Gardening, Luxury Home Furnishings, Pets, Vitamins & Supplements, and 30 more.

Path2Response is a leader in data-driven marketing, offering over 300 unique digital audience segments fueled by first-party retail transaction data. With a vast volume of data and daily visitor signals, Path2Response provides nationwide in-market consumer spend insights across more than 40 categories, leveraging billions of individual purchase records and over 5 billion site visits to enhance digital campaign performance significantly.