# Ovative Group > At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge. Our proprietary measurement platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage RampID with MAP in order to provide our clients more accurate, timely, and customer-centric measurement and a direct activation channel to leverage measurement insights by re-onboarding of client audiences. Canonical page: https://partner-directory.liveramp.com/partners/ovative Marketplace: LiveRamp Last updated: 2025-08-08 Logo: https://assets.partnerfleet.app/35rroa7gfif18y3ws83du3b6jsm2 ## At a glance - Customer Objective : [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting) - Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [Media](https://partner-directory.liveramp.com/t/categories/media), [Audio Media](https://partner-directory.liveramp.com/t/categories/media/audio-media), [Social Media](https://partner-directory.liveramp.com/t/categories/media/social-media), [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video), [Services](https://partner-directory.liveramp.com/t/categories/services), [Consulting](https://partner-directory.liveramp.com/t/categories/services/consulting), [Measurement & Analytics](https://partner-directory.liveramp.com/t/categories/new-node/measurement-and-survey), [Media Agency](https://partner-directory.liveramp.com/t/categories/services/media-agency) - Regions: US ## About At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach that drives more revenue and grows our clients’ customer files. We work with leaders in the retail, financial services, healthcare, and consumer packaged goods industries, uncovering insights in their customer data to drive business impact and build a competitive edge. Our proprietary Marketing Analytics Platform, MAP, powers us to connect our clients’ digital media investments to their in-store sales. We leverage MAP to provide our clients with more accurate, timely, and customer-centric measurements and insights with a direct activation team that uses those insights to drive strong business performance. ## How will this partnership benefit LiveRamp customers? Hands-on Analysis – Media measurement is a complex and constantly changing endeavor. Ovative specializes in identifying, capturing, and analyzing the metrics that matter to your business so you can confidently make marketing decisions. Data monetization – We work closely with retail media networks to build data monetization strategies that engage brand partners and open new revenue streams for your business. Customer Insights – We help brands make sense of large, unrefined data sets. We focus on the metrics that drive growth and profits for your business, allowing clients to understand their customers, media, and market better. Full-Service Potential – We put our measurement analysis into action with experienced media strategists and buyers. We offer best-in-class paid social, holistic search, display, and video planning and execution services fueled by measurable results. Our team of LiveRamp experts can work with clients to lead strategy, implement activations and assess improvements. We utilize LiveRamp to create a first-party data ecosystem that allows us to activate on four pillars: CRM Data Enrichment Customer Segmentation Strategy Audience Targeting & Exclusion Online/Offline Conversion Attribution We work with clients across various verticals including Retail, B2B, Higher Education, CPG, and Healthcare.  ## Features - **Clean Room Support ** — 1.  Use Case Scoping Insights – Better understand your customersAudiences – Target customers more efficientlyMeasurement – Quantify your ROI, optimize investment2.  RFI/RFP Planning and Execution3.  Data Monetization Strategy and Preparation for the Market - **Data Activation** — We leverage LiveRamp’s Connect tool to create and activate 1st party audiences across multiple channels to bring a customer-centric lens to our clients’ marketing programs Tagging/Data CaptureE-client service tag (ECST) File-based recognition  - **Offline Conversion** — Omni-channel ConversionPushing offline conversion files to media platforms to perform real-time optimizations of marketing programs to improve enterprise returns Omni-channel Conversion MeasurementMTA first-party data attribution tying media directly to desired outcomes  - **Customer Segmentation** — We take the time to understand your customer and your data.  We then create impactful, actionable strategies to operationalize and execute on those customer strategies across your business ## Resources - [MAP Raises the Bar with New Integrated Testing Functionality](https://ovative.com/insights/map-integrated-testing/?utm_source=liveramp&utm_medium=referral&utm_campaign=client&utm_content=map-integrated-testing) - [A Technical Dive into the Cookie Apocalypse](https://ovative.com/insights/technical-dive-into-the-cookie-apocalypse/?utm_source=liveramp&utm_medium=referral&utm_campaign=client&utm_content=cookie-apocolypse) - [The Release of iOS15 and Its Impact to Marketers](https://ovative.com/insights/the-release-of-ios15-and-its-impact-to-marketers/?utm_source=liveramp&utm_medium=referral&utm_campaign=client&utm_content=ios15)