NDR - Nordic Data Resources
Nordic Data Resources (NDR) works with adtech industry respected partners on bridging the gap between research and activation. NDR provides intelligent multi-layered audience data to marketers, advertisers and agencies, publishers and tech vendors in the Nordic countries: Denmark, Finland, Norway, and Sweden.
Description
Nordic Data Resources (NDR) is a global precision audience data provider, founded in the Nordics and built for the global AdTech industry, delivering thousands of privacy-compliant segments across mobile and desktop. NDR builds segments to match real campaign briefs rather than to inflate reach — each reflects a defined audience archetype corroborated by multiple signals, not a single behavioral proxy. Its taxonomy spans six major verticals — B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — totaling 5,300+ segments built on real behavior, verified location visits, and purchase intent rather than stale firmographics. Every segment is GDPR- and CCPA-compliant, built for a cookieless world. NDR draws on 15+ years of AdTech experience, 2.5 billion consent-native user profiles, and signals from 18 billion devices worldwide.
How will this partnership benefit LiveRamp customers?
LiveRamp customers gain precision audience segments that are ready to activate across the platforms they already use. The taxonomy spans six verticals — B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — built to match campaign briefs rather than inflate reach. Depth includes brand-level automotive targeting (Toyota, VW, Porsche, Tesla, Lexus), retail and QSR audiences from verified visits to named chains (Tesco, Walmart, Lidl, McDonald’s), and B2B coverage from C-suite to department level across 20+ industries. Because segments are built on real, refreshed behavioural signals, the audiences customers activate reflect current intent rather than stale profiles, reducing wasted spend. Every segment is GDPR + CCPA compliant and built for a cookieless world, with consent and provenance traceable end to end — adding accountable, accurate reach to customers’ existing data strategies.
Features
Brief-matched segments
Built around campaign briefs, not data availability. Every segment reflects a defined audience archetype corroborated by multiple signals, not a single behavioural proxy.
Real, behaviour-based signals
Segments are built on real browsing, content engagement, purchase intent, and verified location visits — not stale firmographics or demographic assumptions — and continuously refreshed.
Compliant & privacy-first
Every segment is GDPR + CCPA compliant and built for a cookieless world, with consent collected at the source.
Six-vertical taxonomy
Deep sub-segmentation across B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — 5,300+ segments across mobile and desktop. (One-pagers for five verticals — see appendix.)
Brand-level & geo precision
Automotive segments down to specific makes and ownership (Toyota, VW, Porsche, Tesla, Lexus); retail and QSR audiences built from verified visits to named chains (Tesco, Walmart, Lidl, McDonald’s).
Full-funnel coverage
Audiences mapped to every stage of the journey within each vertical — from awareness and consideration to in-market intent, purchase, and loyalty or switching.
B2B decision-maker depth
Coverage across the full org chart — from CEO, CFO, and CMO and high-income authorities to department-level professionals across 20+ industries — ready to activate on LiveRamp.
Audience data + curated inventory (One Deal ID)
Beyond segments, NDR can combine precise audience data with hand-picked ad inventory, merged into a single Deal ID for activation.
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Regions
EU
US
LATAM
APAC
LiveRamp Partner Accreditations
Regions
EU
US
LATAM
APAC
LiveRamp Partner Accreditations
