NDR - Nordic Data Resources

Name: NDR - Nordic Data Resources
Author: Nordic Data Resources

Nordic Data Resources (NDR) works with adtech industry respected partners on bridging the gap between research and activation. NDR provides intelligent multi-layered audience data to marketers, advertisers and agencies, publishers and tech vendors in the Nordic countries: Denmark, Finland, Norway, and Sweden.

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Description

Nordic Data Resources (NDR) is a global precision audience data provider, founded in the Nordics and built for the global AdTech industry, delivering thousands of privacy-compliant segments across mobile and desktop. NDR builds segments to match real campaign briefs rather than to inflate reach — each reflects a defined audience archetype corroborated by multiple signals, not a single behavioral proxy. Its taxonomy spans six major verticals — B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — totaling 5,300+ segments built on real behavior, verified location visits, and purchase intent rather than stale firmographics. Every segment is GDPR- and CCPA-compliant, built for a cookieless world. NDR draws on 15+ years of AdTech experience, 2.5 billion consent-native user profiles, and signals from 18 billion devices worldwide.

How will this partnership benefit LiveRamp customers?

LiveRamp customers gain precision audience segments that are ready to activate across the platforms they already use. The taxonomy spans six verticals — B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — built to match campaign briefs rather than inflate reach. Depth includes brand-level automotive targeting (Toyota, VW, Porsche, Tesla, Lexus), retail and QSR audiences from verified visits to named chains (Tesco, Walmart, Lidl, McDonald’s), and B2B coverage from C-suite to department level across 20+ industries. Because segments are built on real, refreshed behavioural signals, the audiences customers activate reflect current intent rather than stale profiles, reducing wasted spend. Every segment is GDPR + CCPA compliant and built for a cookieless world, with consent and provenance traceable end to end — adding accountable, accurate reach to customers’ existing data strategies.

Features

Brief-matched segments

Built around campaign briefs, not data availability. Every segment reflects a defined audience archetype corroborated by multiple signals, not a single behavioural proxy.

Real, behaviour-based signals

Segments are built on real browsing, content engagement, purchase intent, and verified location visits — not stale firmographics or demographic assumptions — and continuously refreshed.

Compliant & privacy-first

Every segment is GDPR + CCPA compliant and built for a cookieless world, with consent collected at the source.

Six-vertical taxonomy

Deep sub-segmentation across B2B, FMCG/CPG, Retail/Commerce/QSR, Fashion/Beauty/Luxury, Automotive, and Demography — 5,300+ segments across mobile and desktop. (One-pagers for five verticals — see appendix.)

Brand-level & geo precision

Automotive segments down to specific makes and ownership (Toyota, VW, Porsche, Tesla, Lexus); retail and QSR audiences built from verified visits to named chains (Tesco, Walmart, Lidl, McDonald’s).

Full-funnel coverage

Audiences mapped to every stage of the journey within each vertical — from awareness and consideration to in-market intent, purchase, and loyalty or switching.

B2B decision-maker depth

Coverage across the full org chart — from CEO, CFO, and CMO and high-income authorities to department-level professionals across 20+ industries — ready to activate on LiveRamp.

Audience data + curated inventory (One Deal ID)

Beyond segments, NDR can combine precise audience data with hand-picked ad inventory, merged into a single Deal ID for activation.

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Testimonials

Agency Buyer
Programmatic Trader, independent media agency

With NDR the segments are built around the brief, so less of the budget gets lost stitching proxies together and more of it lands on the people the campaign was actually for.
Brand Marketer
Head of Performance Marketing

Because NDR’s segments are refreshed continuously, what we activate reflects who someone is now rather than who they were months ago — and we can see it in the relevance scores.
Data Compliance Lead
Data Governance Lead, advertiser

NDR is the first provider where I could trace a segment back to its source and show consent was collected at the source, not assumed. Sign-off became straightforward instead of a negotiation.

Resources

NDR × LiveRamp — B2B segments (one-pager).

B2B
“Reach the people who actually make decisions — from C-suite executives to industry professionals, ready to activate on LiveRamp.” Built on real behavior, browsing, content engagement, and professional signals.

Why NDR: Decision-maker depth (full org chart across 20+ industries) · behavior-based signals, not stale firmographics · global reach, local precision · privacy-first.

C-suite & Leadership: C-Level – CEO, CFO, CMO, Directors, Management, Ownership

High Income Authority: Banking, Corporate Legal Advice, Healthcare, Investments, IT Professionals

Industries: Finance – Banking; Automotive – Parts & Components; Agriculture – Farming; Apparel – Fashion Design; Business – Sales; Construction – Architecture & Urban Planning; Legal Services

SMB & Business Functions: Small Businesses – Fitness Studios, Coffee Shops, StartUp; Technology – Software Developers

NDR-B2B Segments

NDR × LiveRamp — FMCG & CPG

FMCG & CPG
“Reach the right shopper at every stage of the journey.” Built on real purchase-intent signals, browsing behavior, and content engagement to drive trial, defend loyalty, and grow basket size.

Why NDR: Full-funnel CPG coverage across every category · loyalty, conquest & switching · privacy-first.

Beverages: Sports & Energy Drinks, Coffee & Tea Lovers, Bottled Water, Carbonated Soft Drinks, Juices

Beauty & Personal Care: Skin Care, Hair Care, Cosmetics, Grooming Supplies, Shaving

Baby & Family: Diapers, Nursing & Feeding, Baby Safety Products, Strollers & Joggers, Baby Food

Home Care: Laundry Detergent, Household Cleaning, Air Fresheners, Dish Detergent, Fabric Softener

Snacks & Breakfast: Snack Bars & Granola, Salty Snacks, Cold Cereal, Cookies & Crackers, Chocolate Candy

Attitudes & Lifestyle: Food Conscious, Foodies, Healthy Food, Vegan & Vegetarian, Pet Owners

Reach the right shopper at every stage of the journey

NDR × LiveRamp — Fashion, Beauty & Luxury

Fashion, Beauty & Luxury

“Reach the style-conscious, the beauty-driven, the discerning.” Combines online purchase behavior, brand affinity, lifestyle attitudes, and verified visits to premium locations (luxury hotels, Michelin-starred restaurants, high-end ski resorts).

Why NDR: Luxury audience depth (in-market luxury considerers + geo-verified affluence) · style & trend intelligence · privacy-first.

Style & Fashion: Women’s Clothing, Men’s Clothing, Accessories, Jewelry, Glasses

Beauty & Personal Care: Cosmetics, Skin Care, Hair Care, Bath Products, Grooming Supplies

Attitudes & Influencers: Fashion & Trend Sensitive, Interested in Fashion, Interested in Beauty Care, Looks & Glamour, Interior Design

Online Shopping Behavior: Online Beauty Products, Online Clothes & Shoes, E-commerce Friendly, In Market: Luxury Brands, Home Luxury Intent

Fashion, Beauty & Luxury

NDR × LiveRamp — Retail, Commerce & QSR

Retail, Commerce & QSR

“Reach the right customer at the right moment — online and in-store, from grocery aisles to fast food queues.” Combines online shopping behaviour, high-spend intent, lifestyle attitudes, and precise geo-location.

Why NDR: Real-world location intelligence (verified visits to Tesco, Walmart, Lidl, McDonald’s, etc. across markets) · intent meets behaviour · privacy-first.

Online Shoppers: Internet Shoppers, Online Groceries, Online Beauty Products, Online Furniture, Online Travels

High Spenders: Women’s / Men’s / Kids’ Clothing, Cosmetics & Skincare, Sports & Leisure

Shopping Attitudes: Loves Shopping, Eco/Fair & Local, Interior Design, DIY, Often at Restaurants

QSR & Food Delivery: Fast Food, Use Food Delivery Apps, Geo: McDonald’s visitors, Geo: Pizza Hut visitors, E-commerce Friendly

Physical Retail: Shops in Malls, Shops in Outlet Stores, Purchase Intent: Furniture, Home Improvement, Handicraft

Reach the right customer at the right moment

NDR × LiveRamp — Automotive

Automotive

“Reach drivers, buyers, and brand loyalists.” Captures the full purchase journey — early consideration to active in-market buyers — for OEMs, dealerships, aftermarket brands, and auto services.

Why NDR: Full purchase-funnel coverage · brand-level targeting precision (volume to premium/luxury makes) · privacy-first.

In-Market Buyers: Considers a Toyota, VW, Mercedes-Benz, Audi; Budget Cars

Premium & Luxury: Considers a Porsche, Tesla, Lexus; Owns a Lexus; Considers a Volvo

Ownership Signals: Owns a caravan, Owns a pickup truck; Make – Honda, Subaru, Jeep

Aftermarket & Services: Vehicle Parts & Accessories, Vehicle Services, Online Shopping: Auto Parts, Used Cars, Repairing Cars

Enthusiasts: Interested in Cars, Motormaniacs, Repairing Cars, Sailing – Owns a Boat

Volume Makes: Considers a Ford, Renault, Hyundai, Kia, Skoda

Reach drivers, buyers, and brand loyalists

Regions

LATAM

APAC

LiveRamp Partner Accreditations