# NinthDecimal
> NinthDecimal (9D - acquired by InMarket) offers a suite of premium location-based audience segments. 9D Audiences provide unique insight into where consumers...

Canonical page: https://partner-directory.liveramp.com/partners/ninthdecimal
Marketplace: LiveRamp
Last updated: 2026-02-24
Logo: https://assets.partnerfleet.app/my429lsvn9u115etzgvznt39ec04

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization)
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [Location](https://partner-directory.liveramp.com/t/categories/data/location)
- Regions: US

## Call to actions
- **Contact Us** — submit the contact form on https://partner-directory.liveramp.com/partners/ninthdecimal
- [Learn More About InMarket](https://www.inmarket.com)

## About
NinthDecimal (9D - acquired by InMarket) offers a suite of premium location-based audience segments. 9D Audiences provide unique insight into where consumers go and what they do in the physical world. Marketers can gain a more complete and accurate view of their target consumer—down to the specific physical behaviors, preferences, and choices that influence the customer journey. We offer both precise visitation segments and expanded visitation segments through advanced lookalike modeling to deliver increased scale without sacrificing accuracy.

## How will this partnership benefit LiveRamp customers?
Why 9D Audiences?Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. 9D Audiences leverage a 100% SDK-based data universe composed of 200M+ monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.Unrivaled performance–up to 3.7x higher than industry benchmarks100% first-party InMarket SDK with precise location, purchase, and intent data collected via vast direct mobile publisher integrations and InMarket’s Owned & Operated app portfolioAll data is normalized to account for regular device updates and enhanced predictabilityCCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell timeVerified for scale, always delivering the highest level of accuracy and precisionHow We Do ItWith advanced data science and machine learning capabilities, InMarket combines unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of 9D, 9D’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, 9D delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time.

## Features
- **Where People Go** — 200 million+ Location-based usersInMarket owned and operated first-party appComscore-verified partner SDK app networkTrusted & certified third-party sources

## Testimonials
- "InMarket’s audience targeting elevated OLLY’s brand awareness among key consumer groups with engagement that exceeded our expectations. Their deep-dive insights informed our strategy, and our campaign saw an immense lift in engagement and product awareness, providing us with a blueprint to replicate future success" — Vanessa Johnson, Shopper Marketing Manager, OLLY

## Resources
- [Audiences Sell Sheet](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=615f2abb8de62e01e7d5a9f6)
- [Audiences Catalog](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=61b14d880f6dc9df90432ac2)
- [Audiences Seasonal Calendar](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=68f7847893bdcc4ec276b23b)