At Mindshare, we’ve reimagined what a Data Strategy & Analytics capability can be.
In a marketing ecosystem that has overswung on 0&1s over the last few years, we help marketers stay human in how they act upon data to deliver relevant, meaningful consumer experiences. And as we prepare clients for a future that’s platform-based, wholly-addressable, and programmatically transacted (through AI and machine-learning), we still hold data ethics—not just consumer privacy—at the heart of everything we do.
How do we do it? We leverage Precisely Human Intelligence—a framework for injecting emotional signals into data-driven strategy, because today there is no more competitive advantage in harnessing rational signals alone. Precisely Human Intelligence balances accuracy and empathy by combining data science and behavioral science to understand consumers and the motivations, emotions, and affinities that trigger their decisions. We unlock this advantage with over 600 global data science experts across predictive analytics, audience strategy, data & platform engineering, and business intelligence.
Our Precisely Human Intelligence framework is a vital ingredient to Good Growth—Mindshare's vision for business growth that is enduring, diversified, and sustainable whilst also helping to shape society and the world for the better. Mindshare was the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry, and the world.