Marriott Media
Description
ACTIVATE HIGH-INTENT TRAVEL AND LIFESTYLE AUDIENCES WITH MARRIOTT MEDIA
Connect with travelers when intent is highest through Marriott Bonvoy's powerful first-party data ecosystem. With 300M+ Bonvoy members and 10,000 properties worldwide, our reach is expansive, and we offer partners access to local audiences through personalized experiences. Powered by real booking patterns, loyalty activity, self-declared preferences, spend signals, and observed behaviors, these audiences help brands connect with travelers during moments when they are especially open to discovery.
Connect with travelers when intent is highest through Marriott Bonvoy's powerful first-party data ecosystem. With 300M+ Bonvoy members and 10,000 properties worldwide, our reach is expansive, and we offer partners access to local audiences through personalized experiences. Powered by real booking patterns, loyalty activity, self-declared preferences, spend signals, and observed behaviors, these audiences help brands connect with travelers during moments when they are especially open to discovery.
How will this partnership benefit LiveRamp customers?
- Connect with Travelers During High-Intent Moments: Reach consumers who are more receptive to relevant brand messages and purchase opportunities as they plan, book, and experience travel.
- Activate Verified First-Party Audience Signals: Build strategies using 500+ targetable attributes, including booking history, loyalty activity, traveler behavior, spend patterns, lifestyle indicators, passion points, and self-declared preferences.
- Go Beyond Traditional Travel Audiences: Categories such as family travelers, value seekers, food and dining explorers, outdoor adventurers, pet lovers, wellness enthusiasts, and digital lifestyle explorers can support brands across verticals, including retail, CPG, financial services, entertainment, and more.
- Build Customized Audiences: Marriott Media can support bespoke audience segments based on specific campaign objectives, targeting requirements, and advertiser use cases, subject to approval.
If you have unique audience or media needs across the Marriott ecosystem, please email [email protected]